Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Many…
Additive Industries becomes Technology Partner of the Sauber F1 Team
The Sauber F1 Team is proud to announce Additive Industries as a Technology Partner as of July 1. Additive Industries is a Netherlands based company specialised in industrial metal Additive Manufacturing. Sauber already has over 10 years of experience in…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
Renault Sport Formula One Team secures Babcock MSS Protection
Renault Sport Formula One Team is proud to announce Babcock Managed Security Services (MSS) as its new cybersecurity partner. Babcock MSS trusted across governmental, health, financial and gaming sectors, is now providing world-class protective monitoring services to safeguard the…
Unifin partners with Sahara Force India
Sahara Force India is pleased to welcome Unifin, a specialist financial services firm, as a team partner for the 2017 season. The Unifin logo will appear on the side of the VJM10 chassis at this year’s Mexican Grand Prix,…
Sahara Force India launches partnership with Sportbible
Sahara Force India is pleased to announce a new partnership with Sportbible. One of the fastest-growing sports communities in the digital world, Sportbible provides news, entertainment and a platform for discussion for thousands of young sports fans from the UK…
Renault Sport Formula One team expresses passion for colour with Ixell
Renault Sport Formula One Team is proud to announce that it has combined forces with Groupe Renault partner ixell, who will become the Official Paint Partner of Renault Sport Formula One Team. Just like Renault Sport, ixell was created…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. As an Official Team Partner, TIBCO will provide the team with expertise…
