Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. I also don’t believe…
Refining ideas of the past
Refining ideas of the past: a friend was intrigued with the words “splendidly boring” that I used in a recent communication and this led on to a conversation about the use of words in the highly regulated game of insurance.…
New approaches in sponsorship
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s a passion of the CEO and subsequently a large logo would be slapped on the side of a car, an…
Executive Ofice, Jordy Cobelens – Ceo of TW Steel
Jordy Cobelens sits in his contemporary office at TW Steel HQ situated in Beverwijk, just outside of Amsterdam in The Netherlands. The company was founded in 2005 by Jordy Cobelens and his father, Ton Cobelens. They celebrated their 5th…
Advertising Focus: TW STEEL
TW Steel is celebrating the end of the first year of its three-year association with the Renault F1 Team in its role as ‘Official Timing Partner’. The Dutch watch brand, still a relative newcomer on the international timepiece market…
