Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Synergized
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this interesting market. 2015 As an agency, we’re constantly trying to move forward: coming up with bigger ideas, being more creative,…
Five Ways To… make a sponsorship decision
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres Spain. He gives the Paddock magazine five tips on how to make an important sponsorship decision. 1. Set the…
Audemars Piguet Laptimer Michael Schumacher Watch
THE NEW ROYAL OAK CONCEPT LAPTIMER MICHAEL SCHUMACHER, A WORLD PREMIERE IN MECHANICAL WATCHES, HAS BEEN LAUNCHED. IT IS THE FIRST TIME THAT A NEW MOVEMENT HAS BEEN CREATED FOR AN AMBASSADOR. It is the first time that the family…
Tumi Carbon Fiber Adelaide Soft Duffel
Tumi, the leading global travel lifestyle brand, recently announced its new sponsorship of the Mercedes AMG Petronas Formula One Team. Here is one of the premium Tumi pieces favoured by Nico Rosberg. The pinnacle of luxury and innovation, CFX…
Innovation in activation
“Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads. Sounds good in theory… But a…
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
“That’s an experience you can’t buy!”
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t buy!” Indeed there are few things that compare with the quality and excitement of attending a Formula 1 race as…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. I also don’t believe…
