Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Mclaren & BP Castrol Confirm Technical Collaboration
McLaren is pleased to confirm it has joined forces with BP Castrol for the provision of Formula 1 fuels and lubricant technology as well as the supply of products for McLaren Automotive, the renowned British manufacturer of luxury sports and…
Erreà Sport becomes Official Partner to the Sauber F1 Team
The Sauber F1 Team is pleased to announce Erreà Sport as an Official Partner. Erreà is an Italian company specialising in the manufacture of technical sportswear. The brand supports many sports clubs all over the world with its high-quality and…
Foresight & Vision partner with Sahara Force India
Sahara Force India is pleased to welcome eyewear specialists, Foresight & Vision, as a partner for the 2017 season. The partnership will introduce eyewear brands, Eye Respect and LDNR, to the high profile world of Formula One racing with…
Renault Sport Racing announce BP and Castrol as new partner
BP Castrol and Renault Sport Racing have today announced a new partnership which will see the global oil company join the recently reformed Renault Sport Formula One Team in support of their ambition to fight for the World Championship in…
McLaren Racing signs new four-year partnership with Stratasys
McLaren Racing and Stratasys (Nasdaq: SSYS) are delighted to announce a new four-year partnership under which Stratasys will supply McLaren Racing with a suite of 3D printing and additive manufacturing solutions, as the Official Supplier of 3D Printing Solutions to…
Five Ways To… turn drivers into stars
Tim Silvey heads up Crown Motorsport, a racing driver management company that forms part of the Crown Talent & Media Group. Apart from representing solid talents, in 2017 they will be launching an academy for younger drivers to benefit from…
The Hackett dress code
“When customers ask me how old Hackett is, they are always surprised, believing that it was started by my father or even grandfather. Hackett is a brand that is truly British and has an authenticity and integrity that belies its…
Bell & Ross and Renault F1: behind the partnership
A producer and businessman Carlos A. Rosillo is the CEO and Co-founder of Bell & Ross, a watchmaking company passionate about the values of military history and now a proud partner of the Renault Formula 1 team. The watch brand…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Generating headlines
Generating headlines: if there’s one thing that Formula 1 doesn’t have a problem doing, it’s giving the world noteworthy headlines. We’ve had the action-packed season opener, a few dramatic races throughout 2016 and the shock of the news that there…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
