Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
McLaren-Honda teams up with Logitech as official technology peripherals partner
McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands, with a huge international reach and…
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Already a broadcasting innovator, Star Sports India has transformed…
Sahara Force India extends technical partnership with Univa until 2020
AUTOMATION DATA MANAGEMENT SPECIALISTS, UNIVA, WILL CONTINUE THEIR TECHNICAL PARTNERSHIP WITH SAHARA FORCE INDIA FOR THE NEXT FOUR YEARS. The successful working relationship began in 2014 and since then the team has made use of Univa’s software to manage…
The Sauber F1 Team and MODO extent their partnership
The Sauber F1 Team is pleased to announce the extension of the partnership with MODO as a Premium Partner for the 2017 FIA Formula One World Championship. MODO is an eyewear company founded in New York and is driven by…
Norton Rose Fulbright and Mclaren-Honda continue unique global partnership
Global law firm Norton Rose Fulbright is delighted to announce the continuation of its successful global partnership with McLaren-Honda for a further two years. Norton Rose Fulbright remains the global legal adviser to the McLaren Technology Group, working alongside…
Red Bull Racing teams up with Earin
Earin partnership: for Formula One drivers, finding the crucial focus they need before a Grand Prix can be almost impossible on a starting grid packed with media, celebrities, engineers and mechanics. For most F1 stars, it’s music that allows them…
Sahara Force India signs partnership agreement with BWT
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No.1 water technology specialists, BWT. The VJM10 will race in pink, magenta and silver to mark the beginning of…
Sahara Force India teams up with hospitality partner Meza Sports
Meza Sports and Sahara Force India is delighted to begin working together to offer unique access to this year’s Formula One Mexican Grand Prix. As the team’s Official Hospitality Partner, MEZA Sports offers exclusive access to the Sahara Force…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Sensis partners with 2017 Formula 1 Rolex Australian Grand Prix
Sensis, Australia’s leading marketing services company, has signed with the Australian Grand Prix Corporation (AGPC) becoming the first official marketing services provider, bringing digital innovation to the 2017 Formula 1® Rolex Australian Grand Prix this year. Sensis will become…
Williams and Bombardier announce new partnership
Williams Martini Racing and Bombardier Business Aircraft are proud to announce a new strategic partnership ahead of the 2017 season, with the Canadian company coming on board this season in support of fellow countryman Lance Stroll, as he prepares for…
Time for a level playing field
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered him a drive based on his talent. I have no doubt the lad sincerely believes this, but the reality is…
