Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Bianchi for Scuderia Ferrari
Bianchi Ferrari road bike is inspired by Formula 1 cars and costs $18,000! When two noteworthy brands like Bianchi and Ferrari, that made history in cycling races and motorsports respectively, come together, the result is bound to be exciting…
The Strategy Behind… being different.
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of the acquisition process is getting a meeting with a targeted company at an effective level. It’s relatively easy…
McLaren announces partnership with premium luggage brand LAT_56
The new ‘McLaren LAT_56’ collection, which includes suitcases, duffels, wheeled carry-ons, check-in bags, laptop bags, garment bags, briefcases, backpacks and wash bags, will launch officially in late November, after which the products will be available for pre-order ahead of the…
Renault Sport announce partnership with RCI bank and services
Renault Sport Formula One Team is pleased to welcome RCI Bank and Services as a partner of the Formula 1 team. RCI Bank and Services will appear on the R.S.17 from this weekend’s Malaysian Grand Prix. As a subsidiary…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. BT Sport…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. As the team’s official digital valuation partner, Hookit will measure, value and help optimise the ROI the team…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. The tobacco company’s association with the team goes back over…
WyndyMilla to supply Sahara Force India with custom bikes
Custom British bike brand, Wyndymilla has partnered with the Sahara Force India Formula One team. The partnership will see Wyndymilla supply the team with custom painted bikes in team livery for its two drivers, Esteban Ocon and Sergio Pérez as…
Mercedes-AMG Petronas Motorsport announces new partnership with NetJets
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with NetJets, the worldwide leader in private aviation. With an expanding race calendar and resulting in greater travel burden on both race drivers and team members, the Team has…
Formula 1 welcomes Champagne Carbon as Official Supplier
Formula 1, the pinnacle of motorsport, is delighted to welcome Champagne Carbon as Official Supplier. Champagne will make its official return to the Formula 1 Grand Prix podium this afternoon, as the top three finishers in the Formula 1…
Ferrari and UPS renew the sponsorship agreement
Scuderia Ferrari Formula 1 team have announced a multi-year extension of their partnership with global logistics and shipping giant UPS. The US-based company’s branding will continue to appear on the side of Ferrari’s cars during races in the elite…
Force India’s Otmar Szafnauer: “We’re made up of racers who share the racer’s mentality”
We at Paddock magazine meet Otmar Szafnauer, who has been with Force India since 2009 and has played an integral role in the team’s improved performance since his arrival, with the team going on an upward path, finishing seventh in…
