Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
McLaren signs sponsorship deal with FxPro
McLaren is pleased to announce a multi-year partnership with FxPro, the world’s number one online forex broker. Conceived in 2003, FxPro has grown exponentially and currently serves more than 610,000 clients from their HQ in the City of London. …
Williams Martini Racing announce a new partnership with Omnitude
Omnitude and Williams Martini Racing have partnered today to look at how blockchain technology can become a crucial tool within a Formula One team. Enterprise middleware technology provider Omnitude will work with the team to explore how blockchain technology could…
Singapore Airlines extends title sponsorship of Formula 1 Singapore Grand Prix
Singapore Airlines (SIA) today announced that it will extend its title sponsorship of the Formula 1 Singapore Grand Prix for another two years, until 2019. Singapore Airlines first signed as Title Sponsor in 2014, initially for two years. The…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Mercedes-AMG Petronas Motorsport link up with Thomas Cook Sport
Mercedes-AMG Petronas is pleased to announce a new agreement with Thomas Cook Sport, the UK’s leading sports travel operator, which will offer Formula One fans around the world the chance to experience a unique concept at four Grands Prix this…
McLaren announce one-race partnership with Gandys
Mclaren teams up with the adventurous British lifestyle brand Gandys for the Australian Grand Prix. Gandys was founded by brothers Rob and Paul Forkan, who were inspired to start the brand after tragically losing both their parents in the…
DHL extends logistics partnership with Formula 1
DHL expands existing cooperation as Official Logistics Partner of Formula 1. Acquisition of DOT complements motor-sports logistics portfolio of DHL. Formula 1 will open the 2018 season with the Rolex Australian Grand Prix in Melbourne on March 23-25. With 21…
Mercedes-AMG Petronas Motorsport and TIBCO Extend Partnership
Success in 2017 Leads to Expanded Collaboration for Enhanced Performance. Mercedes-AMG Petronas Motorsport is delighted to confirm that the team has extended its partnership with TIBCO Software Inc., a global leader in integration, API management, and analytics. The expanded partnership…
Garage Italia partners with the Alfa Romeo Sauber F1 Team
Sauber F1 team is delighted to announce that the Alfa Romeo Sauber F1 Team is partnering with Garage Italia, a creative company with its headquarters in Milan, that offers customization services for cars, motorcycles, airplanes, helicopters and boats. In…
Renault Sport and LaLiga kick-off innovative partnership
Renault Sport Formula One Team and LaLiga are pleased to announce an innovative cross-platform sports partnership that will see LaLiga become Official Football League Partner of Renault Sport Formula One Team. The fusion of Renault Sport Formula One Team and…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
Force India F1 Team partners with Duo
Force India is pleased to announce a new partnership with DUO, a market leading industrial engineering brand, for the 2018 season. DUO’s logos will be visible on the team’s 2018 car next week when the covers are pulled off…
