Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
America Movil and Red Bull Racing are charging into the 2021 F1 season
America Movil and Red Bull Racing are charging into the 2021 Formula One season together after forging a new partnership this year. One of the world’s largest telecommunications companies, America Movil is the parent company of A1, Telcel, Infinitum…
Estrella Galicia 0,0 partners with Scuderia Ferrari for the 2021 season
Scuderia Ferrari Mission Winnow is pleased to announce the arrival of a new Team Partner: Estrella Galicia 0,0 (The Galician Star) which, as of now, will be the “Official Beer” of the Scuderia. Mattia Binotto – Managing Director &…
Girard-Perregaux named as an official watch partner of Aston Martin
Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on…
Financial Times and Williams renew their partnership
Financial Times and Williams Racing are pleased to announce a renewal of the team’s partnership agreement ahead of the 2021 Formula1 season. The partnership, which started in 2019 now enters its third season and since then has increased both…
Replay denim and Aston Martin partner up for 2021 season
The Aston Martin Cognizant Formula 1 Team today welcomes Replay as the team’s Official Denim Partner. The news sees the premium Italian jeans brand partner with Aston Martin Cognizant Formula 1 Team at a pivotal time, as the Aston Martin…
Shell renews a multi-year partnership with Scuderia Ferrari
Shell renews a multi-year innovation partnership with Scuderia Ferrari. The decades-long technical and commercial agreement continues in a multi-year partnership with a focus on sustainability and technology transfer, from track to road. This new chapter of one of the…
Acer and Alfa Romeo extend their partnership for 2021 season
Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula 1 world championship, announced the two companies will extend their partnership into the 2021 season. Having entered a valuable partnership in 2020,…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all…
Coca-Cola and McLaren extend their partnership
Coca-Cola, an iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 team. McLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the iconic beverage brand continue as the…
EPOS teams up with Aston Martin F1 for 2021 season
EPOS teams up with Aston Martin Cognizant Formula One Team as Global Audio Partner. Pioneering audio technology and innovation leaders to help drive the team. When Aston Martin returns to the F1 grid next month, the team will benefit…
Aston Martin returns to F1 grid with Cognizant as title sponsor
With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One. The new era has officially begun. Aston Martin finally reveals the first look at the…
INEOS became one-third shareholder in Mercedes-AMG Petronas team
The Mercedes-AMG Petronas Formula One Team is delighted to announce that INEOS will become a one-third shareholder in the team, which will be owned in three equal parts by Daimler AG, INEOS and Toto Wolff. The INEOS one-third stake…
