Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Carrera Eyewear and Alfa Romeo Racing extend their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will extend its successful partnership with eyewear specialist, CARRERA, for a fourth successive season. The Italian eyewear brand will celebrate this relationship…
QNTMPAY becomes an official banking partner to McLaren Racing
McLaren Racing has announced a multi-year Formula 1 partnership with QNTMPAY, which will see the global challenger bank become the team’s Official Digital Banking Partner. QNTMPAY is a digital bank that delivers new levels of speed, rewards, security and…
Oracle joins Formula 1 with Red Bull Racing
Red Bull Racing Honda is delighted to announce a new partnership with Oracle, one of the world’s leading Cloud Infrastructure providers, that will see the technology giant join the Team’s charge in a strategic partnership that will span several areas…
Oakley and Aston Martin F1 Team sign a new partnership deal
Aston Martin Cognizant Formula One Team is delighted to announce a new technical supply partnership with Oakley, one of the world’s leading sports lifestyle brands. Oakley, established in California in 1975 and now owned by Italian luxury goods brand…
Drive Coffee becomes an official coffee supplier to Formula 1
Formula 1 has announced Drive Coffee as its Official Coffee Provider, as part of an exciting new multi-year partnership, ahead of the upcoming 2021 FIA Formula One World Championship. As the first speciality coffee company to carry the designation in…
Honibe and Williams Racing sign a partnership agreement
Williams Racing is delighted to welcome pioneering health and wellness brand Honibe (pronounced honey-bee) as an Official Partner of the team ahead of the 2021 FIA Formula One season. With a focus on quality and purity, Honibe creates convenient honey-centric…
Bitci.com and McLaren Racing sign a multi-year partnership agreement
Bitci.com and McLaren Racing will launch their own official fan token. McLaren Racing has today announced a new long-term partnership with Bitci.com which will see the cryptocurrency exchange become an official partner of the McLaren Formula 1 team. In…
Hummel – official Red Bull Esports kit partner
Hummel and Red Bull Racing Esports Team will head into the sim racing season in style thanks to leading sport and lifestyle brand joining the charge as Official Team Kit Partner. The Danish brand has a rich heritage in the…
DHL and Formula 1 extend their logistics partnership
DHL and Formula 1® are proud to announce the extension of their long-standing global partnership, which spans a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible…
Pink BWT crash helmet design for Sebastian Vettel
Sebastian Vettel has teamed up with Aston Martin Cognizant Formula One Team’s long-term partner BWT and will compete in the 2021 season with a new pink BWT crash helmet design. BWT’s eye-catching pink has featured on Team Silverstone cars…
IONOS becomes an official cloud services supplier to Haas F1 Team
IONOS, Europe’s leading web hosting and cloud provider, joins Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship as its ‘Official Cloud Partner’ – starting with pre-season testing at Bahrain International Circuit, March 12-14. Uralkali Haas…
Bremont becomes an official timekeeper for Williams Racing
Williams Racing is delighted to welcome Bremont as the team’s Official Timing and Watch Partner. Founded in 2002, Bremont craft beautifully engineered British watches, designed, manufactured and assembled in Oxfordshire. The partnership draws upon the many similarities of the two…
