Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
TikTok and Aston Martin F1 Team sign a partnership agreement
Aston Martin Cognizant Formula One Team has entered into a unique content-creation partnership with TikTok, who become the organisation’s Official Creator Partner. The TikTok logo will feature prominently on the team’s AMR21 car – on the driver headrest and…
Home Deluxe partners with Haas F1 Team
Home Deluxe, a German online retailer, and Uralkali Haas F1 Team signed a partnership agreement today. Specializing in the online distribution of items for both the home and garden, Home Deluxe – which was founded in 2009 by entrepreneur Alexander…
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. For over 15 years, AWS has been the most popular cloud platform and has continuously expanded its services in high…
McLaren Racing and Tezos announce a multi-year partnership
McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network. McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership…
Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses
Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team. …
Best Water Technology to sponsor Austrian Grands Prix
Best Water Technology (BWT), one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark 2021 and Formula 1 BWT Grosser Preis von Osterreich 2021 at the…
AM Solutions team up with Alfa Romeo Racing
AM Solutions, a brand of the Rösler Group and Alfa Romeo Racing ORLEN take another step forward in the realm of technological innovation. As part of the agreement to bolster the team’s post-processing of additive manufactured part, Alfa Romeo…
Taittinger Champagne House partners with Haas F1 Team
Uralkali Haas F1 Team is pleased to announce a partnership with the famous Taittinger Champagne House, founded in 1734 in Reims, France. With Taittinger enjoying a truly worldwide presence, its products available in over 150 countries, the independent and…
Tezos joins Red Bull Racing as the official partner
Red Bull Racing Honda today confirms a new multi-year technical partnership with Tezos, the world’s most advanced blockchain, as the Team’s Official Blockchain Partner. The energy-efficient blockchain Tezos has been selected by the Team to build its first ever…
Cash App and Red Bull Racing sign a partnership agreement
Cash App, innovative personal finance, bitcoin and investment platform, and Red Bull Racing Honda are pleased to announce a new partnership as the Team’s official Financial Education Partner. The partnership, which includes branding on the RB16B’s of Max Verstappen…
TeamViewer debuts on Mercedes W12
TeamViewer debuts on branded Mercedes-AMG Petronas F1 cars, which were unveiled ahead of Monaco Grand Prix. The Mercedes F1 cars will hit the track at the iconic Formula 1 Grand Prix de Monaco with a new look. TeamViewer and…
Shamir and Alpine F1 Team sign a partnership agreement
Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner. This collaboration, initiated by FUSE…
