Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Experience Economy
Paddock Magazine sat down with Keith Bruce, President of Quint International and F1 Experiences, ahead of the Monaco Grand Prix to discuss the evolution of Formula 1 hospitality, changing fan expectations, the growing overlap between sport and luxury culture, and…
Gucci Enters Formula 1 as Alpine Title Partner from 2027
Gucci will become the title partner of Alpine Formula One Team from the 2027 season, marking a historic first for luxury fashion in Formula 1. Luxury fashion has officially taken its place on the Formula 1 grid. Gucci has announced…
Exclusive: Inside the Formula 1 Las Vegas Grand Prix
As Chief Commercial Officer of Formula 1 and President & CEO of the Las Vegas Grand Prix, Emily Prazer explains how Las Vegas has evolved from a new race into a strategic platform shaping the future of fan experience, partnerships…
Xevi Pujolar: “I’m a Fan of Max, But Formula 1 Needs Change”
For more than three decades, Xevi Pujolar has lived inside motorsport’s most unforgiving environment: one where decisions are measured in milliseconds and where solutions often arrive too late if they are not prepared weeks in advance. His Formula 1 journey…
Teemu Oksa: Hydration, Performance and the Business Case for Formula 1
As Formula 1 continues to evolve beyond pure motorsport into a global business, technology and sustainability platform, partnerships are increasingly defined by functionality rather than mere branding. Vellamo Water’s multi-year deal with TGR Haas F1 Team positions the Finnish premium…
A Shared Legacy Ignited: Breitling and Aston Martin
Breitling joins Aston Martin and the Aston Martin Aramco Formula One Team as Official Watch Partner in a global, multi-year collaboration that unites handcrafted performance cars with the precision engineering of Formula 1. The partnership launches with the Navitimer B01…
The 2025 Formula 1 Rich List
The most influential billionaires shaping the business, technology, and future of Formula 1. Formula 1 has never been more global, more financially powerful, or more culturally influential than it is today. The sport stands at the intersection of technology, luxury,…
Vellamo Water: Purity, Performance, and Purpose Powering the MoneyGram Haas F1 Team
In a sport defined by precision, endurance, and relentless marginal gains, partnerships are no longer about logo placement; they are about competitive advantage. This philosophy sits at the heart of the multi-year collaboration between Vellamo Water and the MoneyGram Haas…
Ollie Bearman: Learning Fast, Thinking Faster
At just nineteen, Ollie Bearman is already being mentioned in the same breath as names like Fernando Alonso, and not without reason. The young Briton, who made his Formula 1 debut this season as a full-time driver, has combined talent, maturity, and…
Accelerating Intelligence: Globant’s AI Vision for Formula 1
Formula 1 has long been the sport where engineering genius and cutting-edge technology collide. Now, with the rise of artificial intelligence, the next revolution is already underway. Globant – one of the sport’s official partners – is driving this transformation.…
Robin Fenwick: F1 is the best sport for commercial sponsorship
Paddock Magazine had the chance to speak exclusively with Robin Fenwick, Founder & CEO at Right Formula, the renowned sports marketing agency in Formula 1. Robin is not just one of the best business leaders in the paddock; he also…
2025 Formula 1 Power List
The 2025 Formula 1 Power List is here. Power in Formula 1 is not simply about horsepower, budget, or grid position — it’s about influence. It’s the ability to shape the sport’s direction, command attention in the paddock, and impact…
