Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
If I Ran F1: Jonny Dodge
Events & travel entrepreneur, investor, CEO of GP Management and part-time adventurer Jonny Dodge gives us his take on how things would be different if he had the steering wheel of the whole sport. Needless to say, Formula 1…
The benchmark race
Singapore was the 29th country to hold a Formula 1 Grand Prix and it has turned out to be a success story ever since. When the Singapore Grand Prix was first introduced to the Formula 1 calendar for the 2008…
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? When Martini re-joined Formula…
Formula fun
Formula fun: the sport is trying hard to present the world a cool show with gimmicks improving the sound or throwing sparks. It’s time to stop this nonsense and make real changes. Since Bernie Ecclestone has taken over the helm…
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Niki Lauda has seen it all – he gave his F1 debut at his Austrian home…
Fighting the bull
Toto Wolff was taken in by Mercedes chairman Niki Lauda to run the German marque’s Formula 1 team and snatch the title away from rivals Red Bull Racing. Toto Wolff is walking through the Paddock wearing a white shirt,…
Five Ways To… run a successful online webshop
Barry Gough, Managing Director of the innovative F1 Memorabilia website mementoexclusives.com, gives us five tips on running a successful e-commerce business. PLATFORM: Choosing the right eCommerce platform can be very frustrating. There are so many to choose from and…
“Formula 1”, a novel by Bernie Charles Ecclestone
The most powerful and insanely dominant person in the sport, Bernie has proven his superiority and exceptionality in many ways over the long years of his unique existence. This imposing figure has become the symbol of what a devoted person…
Monaco’s safest bet
If ever there was a deal that Bernie Ecclestone let slip away it was getting money from Monaco’s F1 contract. The ACM is one of only a handful of circuit operators which takes all the revenue from trackside advertising and…
