Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Last Samurai
Two thirds of the Formula 1 comeback season for the pair McLaren F1 and Honda have been disastrous. Consequently, Honda F1 boss Yasuhisa Arai is under heavy fire. After 15 of 19 races of the 2015 season, McLaren have scored…
Seb 2.0?
It’s the summer of 2013 – Sebastian Vettel has just won the Italian Grand Prix where he faced another round of boos. Booing Vettel for winning is one fad; accusing him of ‘destroying the sport’ is another. The German is…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
Principal seat
I personally chose to interview the other Indian female figure apart from myself in the Formula 1 paddock – Sauber F1 Team Principal Monisha Kaltenborn. With a Masters in International Business Law the likeable and pragmatic Monisha was first employed…
Electric dreams
In London, the inaugural Formula E season has ended on a high. The world’s first major all-electric racing series has set out to be the future of auto racing. But is it really? Is Formula E made to last or…
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
The new Bernie?
Formula 1 supremo Bernie Ecclestone is not getting any younger, and the number of his critics is rising by the day. It’s time to consider some key individuals who might replace him. When facing charges for fraud in Germany a…
2015 Formula 1 driver salaries
Business Book published a detailed salary ranking of 2015 Formula 1 racers, and we were eager to find out whether those numbers were correct. So here’s the list with all the numbers of just how much Formula 1 drivers are…
Photo Racing 2.0
We are joined today by everyone’s favourite and our very own photographer-magician James Moy, to hear about the racing that’s going on behind the scenes of prestigious Formula 1 Grands Prix. The speed We now use camera kit that allows…
The Marlboro man
Since Maurizio Arrivabene has taken the helm at Ferrari, the Scuderia is continuously reducing the gap to dominating Mercedes. What’s his secret? Until a few weeks before Ferrari dropped Marco Mattiacci, there were no visible signs the Scuderia’s team boss…
Solving the mystery of Monaco
The Automobile Club de Monaco (ACM) has been responsible for the most prestigious Grand Prix of the year for so long that almost no one can remember it. Circuit de Monaco is the rarest of gems in mines of racing…
100 Most Influential People in Formula 1
Like in 2011, 2012, 2013 and 2014, we proudly present “100 Most Influential People in Formula 1”. It’s our very own register of the most powerful and important people in the industry right now. Contributors: Caroline Reid, David Granger, Kipras Sumskas,…
