Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Allan McNish: “What is Formula 1?”
Opportunities to interview respected and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I…
Pirelli: And the wheels keep turning
It’s always a treat to sit down with Paul Hembery, Pirelli’s Motorsport Director, the tyre manufacturer’s main Formula 1 man. This time we talk about the work done in the 2016 season of the sport, also on the technical innovations that…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
Making F1 popular in Asia and the US
Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes has been responsible for setting up and operating several of the newer Formula 1 tracks in the emerging markets. Mark is here to tell us what…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
Writing the story of the Scuderia
Last July I met Dr Massimo Rivola in his office at the Scuderia Ferrari in Maranello. A few months later he took the new position of Director of the Ferrari Driver Academy. Massimo then left the job of Sporting Director…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
Helmut Marko: Raising drivers that can win Grands Prix
A former Formula 1 driver, Helmut Marko is now an advisor to Red Bull GmbH Formula One Teams, head of Red Bull’s driver development program and number 23 in Paddock magazine’s annual “100 Most Influential People In F1” list. We…
Time for a Chinese F1 entrant
There has been much discussion in Formula 1 circles concerning the entrance of the first American team since 1977. There are a number of key factors behind Haas F1 Team’s performance, but what it does illustrate is that new entrants…
100 Most Influential People in Formula 1
Paddock magazine proudly presents it’s sixth “100 Most Influential People in Formula 1” list. It’s our very own register of the most powerful people in the industry at the moment. Contributors: Robin Fenwick, Katja Heim, Caroline Reid, Kipras Sumskas, Thomas Spink.…
Bydevelyo
Claire Williams: “The commercial side of F1 is a fascinating world”
Deputy Team Principal of Williams F1 Team is climbing our very own Paddock magazine’s Top 100 ladder every year, being the most influential woman on the list. Claire Williams has been awarded an OBE this year, and recently she gave us some brilliant…
Zak Brown: “We need to rethink how we respond to the changing demand”
We get the chance to speak to a solid businessman and a respected personality in the industry of motorsport, a former professional racing driver and now CEO of CSM Sport & Entertainment, Mr Zak Brown. He’s here to tell us…
