Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Driving Innovation and Redefining Boundaries with PETRONAS
Formula 1 has long been a realm of secrecy, where technological innovations are closely guarded treasures. Breaking from tradition, a groundbreaking content series unveiled on 14th November shines a spotlight on the technical partnership between the Mercedes-AMG PETRONAS F1 Team…
Technology Transforming Formula 1 Broadcasting
In the midst of the digital transformation, Formula 1 is no stranger to innovative technologies. But what new technologies are driving Formula 1 broadcasting and live streams to new heights? Let’s take a look. Immersive Broadcasts This provides car enthusiasts…
Adrian Newey Embarks on New Journey with Aston Martin F1 Team
Adrian Newey has committed his long-term future to the Aston Martin Aramco Formula One Team. The acclaimed British designer will begin working at the team’s Silverstone HQ on 1 March 2025, taking up a new role as Managing Technical Partner.…
A Deep Dive into Formula 1 Car Technology
It’s undeniable that Formula 1 showcases driving talent at its finest, but have you ever thought about the exceptional engineering behind the construction of these machines that are designed to achieve the highest standards in performance, speed, and safety in…
Mercedes-Benz and Williams Racing extend power-unit deal until 2030
Mercedes-Benz will continue to power Williams Racing until at least 2030, it has been confirmed today. Williams becomes the brand’s second customer team confirmed for the next generation of power unit regulations introduced in 2026. Mercedes-AMG has powered the…
McLaren Racing and Mercedes-Benz renew power-unit agreement until 2030
McLaren Racing and Mercedes-Benz today announced that the McLaren F1 team will continue to enjoy Mercedes-AMG power from 2026 to 2030, thereby becoming the brand’s first customer for the new 2026 power unit regulations alongside the works team. McLaren…
Innovations In Motorsport Team Transportation: High-Tech Buses And Inspections
Motorsport is a field where precision, technology, and speed reign supreme, not only on the racetrack but off it as well. Behind the roaring engines and the screeching tires, there’s a quiet revolution taking place: the transformation in team transportation.…
Alpine R&D Lab using F1 expertise to aid sustainable mobility with Aqualines
Alpine R&D Lab – a new entity within the Alpine Business Unit – is applying the group’s unique expertise to a variety of innovative projects, notably in the field of transport decarbonisation. BWT Alpine F1 Team Strategic Advisor Bob Bell…
The ‘avatar’ of the F1 driver seat may improve performance and comfort
Williams Racing F1 Team has partnered with university experts to develop the first-known driver seat ‘avatar’ using pioneering biomechanics technology. A pilot project has successfully revolutionised how Formula 1 racing seats can be designed using biomechanics technology to improve…
Snap-on and Red Bull Powertrains announce a partnership agreement
Red Bull Powertrains is pleased to announce that it is to partner with world-leading tool manufacturer Snap-on as it continues to develop capability at its state-of-the-art Formula 1 power unit facility within the Red Bull Technology Campus facility in Milton…
Training and internship opportunities in Formula 1
Do you love Formula 1 and would like to join this world? Let’s discuss some of the internship and training opportunities you have in this field today. Fans of Formula 1, rejoice! There are plenty of chances for future…
Hannah Schmitz: the architects of Red Bull Racing’s winning strategies
Oracle Red Bull Racing’s Principal Strategy Engineer Hannah Schmitz has been working with the team since joining as an intern in 2009. Together with Head of Race Strategy Will Courtenay and a skilled team, they were the strategy architects that…
