Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Dániel Horváth
Dániel is a professional Formula 1 journalist from Hungary with a lot of love for the sport. He’s also a proper Mechatronics Engineer and Economist in Management and Leadership.
The Experience Economy
Paddock Magazine sat down with Keith Bruce, President of Quint International and F1 Experiences, ahead of the Monaco Grand Prix to discuss the evolution of Formula 1 hospitality, changing fan expectations, the growing overlap between sport and luxury culture, and…
Checking In: Vogue Hotel Montréal
Some hotels define themselves through visibility, others through certainty. In Montréal’s Golden Square Mile, Vogue Hotel Montréal belongs firmly to the latter: a property where confidence is expressed not through excess, but through control, proportion, and atmosphere. Positioned in one…
Q&A in the Paddock: What It Takes to Stay Ahead of Formula 1
In Formula 1, the voices audiences hear most often are expected to sound immediate, informed, and instinctive. What is less visible is the constant preparation required to make that fluency possible. During an exclusive conversation with David Coulthard and Will…
My Race Day – Naomi Schiff
What really happens on a Formula 1 race day? Naomi Schiff shares her behind-the-scenes routine, revealing the precision, pressure, and pace of life inside the F1 paddock.
Hamilton’s Ferrari Reset: Why 2026 Feels Different Already
Lewis Hamilton’s first Ferrari podium may have arrived later than many expected, but inside Maranello, the bigger story is not the result itself; it is the sense that the seven-time world champion has finally reached a level of integration that…
Moving On Up: The Bulgarian Lion’s Next Leap
At just nineteen, Nikola Tsolov is already racing with the kind of expectation that usually arrives much later in a driver’s career. In Melbourne, that expectation turned into another milestone: his first FIA Formula 2 victory, and the first ever…
Exclusive: Inside the Formula 1 Las Vegas Grand Prix
As Chief Commercial Officer of Formula 1 and President & CEO of the Las Vegas Grand Prix, Emily Prazer explains how Las Vegas has evolved from a new race into a strategic platform shaping the future of fan experience, partnerships…
Top 5 Partner Activations in Formula 1
The 2025 season once again demonstrated how commercial partners in Formula 1 continue to evolve beyond branding visibility, delivering immersive experiences that connect teams, partners and fans both on-site and digitally. Across the calendar, several standout activations blended entertainment, innovation…
Xevi Pujolar: “I’m a Fan of Max, But Formula 1 Needs Change”
For more than three decades, Xevi Pujolar has lived inside motorsport’s most unforgiving environment: one where decisions are measured in milliseconds and where solutions often arrive too late if they are not prepared weeks in advance. His Formula 1 journey…
The 2026 Reset: An exclusive conversation with David Coulthard and Will Buxton
On the occasion of the launch of the brand-new Up To Speed, I had the opportunity to sit down for an extended and exclusive conversation with David Coulthard and Will Buxton. What began as a discussion around their new project quickly evolved into a…
