Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Pemex partners with Force India F1 Team for 2018 season
Sahara Force India is delighted to announce a new partnership with Pemex, petroleum brand from Mexico. The PEMEX logos were visible on the wing mirrors of the VJM11 when Sergio Perez and Esteban Ocon pulled the covers off their 2018…
Richard Mille RM 70-01 Tourbillon Alain Prost Watch
In honour of the four-time Formula One World Champion Alain Prost, Richard Mille unveiled a new 30-piece limited edition tourbillon that just maybe the craziest watch design ever. The RM 70-01 Tourbillon Alain Prost watch is the result of a…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Claro becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that Claro has joined us as Premium Partner for the 2018 Formula 1 season. Claro is a subsidiary of America Movil, the largest telecommunications company in Latin America with…
Kappa becomes Official Partner of the Alfa Romeo Sauber F1 Team
Alfa Romeo Sauber F1 Team is delighted to announce that Kappa has joined them as Official Partner. The globally recognised sports brand Kappa is part of BasicNet, a company listed in the Italian Stock Exchange since 1999. By joining the…
Carrera becomes Premium Partner of the Alfa Romeo Sauber F1 Team
Alfa Romeo Sauber F1 Team is delighted to announce a new multi-year partnership with Carrera as Premium Partner. Since its creation in 1956, Carrera, the iconic eyewear brand synonymous with pioneering design and outstanding quality, has always followed the passion…
Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that the Richard Mille brand has joined us as Premium Partner for the 2018 FIA Formula 1 season. Richard Mille was founded in Les Breuleux, Switzerland, in 2001, and has…
Ravenol partners with Force India F1 Team
Sahara Force India is pleased to announce a partnership with Ravenol, the high-quality lubricants specialists. The Ravensberger Schmierstoffvertrieb GmbH based in Werther, Germany, manufactures and markets high-quality lubricants under the brand name “RAVENOL” since 1946. Their Research and Development…
Williams Martini Racing secures partnership deal with Acronis
Williams Martini Racing announced a new technology partnership today with Acronis, a global leader in hybrid cloud data protection and storage. As part of the agreement, Acronis will deliver innovative data protection solutions, including backup, disaster recovery, software-defined storage, and…
McLaren and Dell Technologies announce wide-ranging partnership
McLaren is delighted to announce a multi-faceted, long-term partnership with Dell Technologies, the world’s largest privately-controlled technology company. Dell Technologies, which consists of seven global brands – Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware – will bring…
Renault Sport Racing and BP strengthen strategic relationship
BP and Groupe Renault through Renault Sport Racing have today announced a significant strengthening of their relationship, which will see the global energy company continue its support of the Renault Sport Formula One Team for at least the next five…
Mercedes-AMG Petronas Motorsport partners with Tommy Hilfiger
Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic partnership with Tommy Hilfiger, owned by PVH Corp., from the 2018 season onwards. TOMMY HILFIGER will become the Official Apparel Partner of the team, building on the sport sponsorship heritage…
