Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
JACK & JONES to sponsor Haas F1 Team in 2018
JACK & JONES announces a new partnership with the only American team competing in the FIA Formula One World Championship. Menswear brand JACK & JONES will be seen on Haas F1 Team personnel and its racecars during the 2018 FIA…
McLaren and news channel CNBC announce new sponsorship deal
CNBC and McLaren, the leading global business news network, announced today an exciting new multi-year partnership that will highlight both brands’ reputations for innovation and leadership through content and commercial activity. Announced in Davos, McLaren will use the partnership…
Getting your prospect to sell your sponsorship property for you
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more they talk to a potential customer, the more likely they are to do a deal. You see it in their…
Scuderia Ferrari loses Santander sponsorship
Formula 1 has lost a major blue-chip sponsor as Spanish-based financial giant Banco Santander confirmed it will end its agreement with Ferrari after eight seasons. The announcement came in a statement announcing a new three-year partnership with the UEFA…
Renault Sport Formula One Team and LEGO France join forces at L’Atelier Renault
LEGO and Renault Sport Formula One™ Team have formed a major partnership driven by a passion to mark the 40th anniversary of Renault’s involvement in F1. L’Atelier Renault is to display a full-sized R.S.17 Formula 1 car made entirely…
Konecranes and Valtteri Bottas continue their partnership
Konecranes, a world-leading group of Lifting Businesses™, and Grand Prix winning motorsports driver Valtteri Bottas will continue their global marketing partnership agreement for the 2018 season, as an “Official Partner of Valtteri Bottas”. Existing and potential customers of Konecranes…
The Sauber F1 Team enters a multi-year partnership agreement with Alfa Romeo
Sauber F1 Team has reached a multi-year technical and commercial partnership agreement with Alfa Romeo. The Italian car manufacturer, which is part of Fiat Chrysler Automobiles (FCA), will be joining the Sauber F1 Team as Title Sponsor from 2018 onwards.…
Kimoa becomes official surfwear partner of McLaren
McLaren is delighted to confirm that Kimoa has become a new corporate partner of the team. The multi-year partnership, which begins in January 2018, will see Kimoa become the team’s Official Surfwear Partner. The Spanish clothing brand, which is…
Toro Rosso reignite Casio partnership
Casio has agreed on a two-year renewal of its sponsorship deal with the Scuderia Toro Rosso Formula One team. The Japanese watch brand will continue to leverage the partnership to promote its Edifice line of timepieces, which will…
GP Extreme becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is pleased to announce a one-off race partnership with GP Extreme at the upcoming Grand Prix in Abu Dhabi. GP Extreme are specialists in providing driving experiences for anyone who is passionate about motorsport – making…
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal that extends the relationship through 2020. As an Official Technology Partner, SAP solutions are utilised throughout the whole of the McLaren Technology Group. SAP supports McLaren to…
Vonhaucke joins Sahara Force India as industrial partner
On the eve of the Mexican Grand Prix, Sahara Force India pleased to welcome Vonhaucke as its official industrial partner. The Mexican furniture experts will work closely with the teapot enhance the look and feel of the team’s trackside image…
