Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Velas and Scuderia Ferrari sign a partnership agreement
Ferrari N.V. (NYSE/MTA: RACE) (“Ferrari” or the “Company”) is pleased to announce that, from next season, Scuderia Ferrari will be able to count on a new Premium Partner – Velas Network AG. Headquartered in Switzerland, Velas Network AG is…
Scuderia Ferrari 1947-2022: 75 years of innovation
Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his…
Max Verstappen reflects on F1 title win with Helmut Marko
Max Verstappen sat down with Red Bull racing mentor Helmut Marko on the Sport und Talk TV show in Austria to reflect on his dramatic 2021 FIA Formula One World Championship victory and reveal what lies ahead following the breathtaking…
Banco Santander returns to Scuderia Ferrari
Banco Santander returns to Formula 1 as the new partner of Scuderia Ferrari, the sport’s most successful team. Over the term of the partnership, Santander will advise Scuderia Ferrari on its plans to become carbon neutral by 2030. Banco…
Arctic Wolf and Red Bull Racing form cybersecurity partnership
Arctic Wolf partners with the Red Bull Racing Honda F1 team to enhance world-class security operations at the racetrack and beyond. Arctic Wolf, a leader in security operations, announced a new global partnership with multi-time Formula 1 world champions…
Kaspersky and Scuderia Ferrari renew their partnership
Scuderia Ferrari is pleased to announce that it has renewed a multi-year partnership agreement with Kaspersky, a world leader in the field of cyber security and data protection. The collaboration dates back to 2010 and was renewed in 2015, while…
Vuse and Mclaren Racing reveal a one-off livery
McLaren Racing and partner BAT’s brand Vuse unveiled a bespoke livery designed by UAE-based artist Rabab Tantawy as part of the Driven by Change campaign for the 2021 Abu Dhabi Grand Prix. Driven by Change gives emerging creatives a…
Bell Helmets and Scuderia Ferrari sign a technical partnership agreement
Scuderia Ferrari Mission Winnow is pleased to announce it has reached a new multi-year agreement with Bell Helmets, a brand of the Racing Force Group which sees it become a Technical Partner of the Maranello team. As part of…
Farewell to a legend: “The Last Blast”
Part of a farewell tour before the car returns to the Mercedes-Benz Museum. Legendary Mille Miglia-winning Mercedes-Benz 300 SLR “722” drives through the heart of central London along the famous sites. Stuttgart. “Who do you think you are? Stirling…
