Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Exor, LoveForm and Ferrari announce creative partnership
Exor N.V. (“Exor”), the leading diversified holding company controlled by the Agnelli family, and Ferrari N.V. (“Ferrari”) announce a long term, multi-year collaboration with Sir Jony Ive and Marc Newson at the creative collective LoveFrom. The first expression of…
FTX and Mercedes-AMG Petronas F1 Team sign a partnership agreement
FTX Trading Limited, a leading global cryptocurrency exchange, today announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the…
Edelweiss and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN will soar high in the skies as it announces a partnership with Switzerland’s leading leisure travel airline Edelweiss. The carrier will acquire the designation of Official Airline Partner of Alfa Romeo Racing ORLEN and will support…
Blackbird – a new investment to Williams Racing by Dorilton Ventures
Williams Racing is pleased to welcome Blackbird, an AI-driven Disinformation Intelligence Platform, as part of new investment by Dorilton Ventures. Formula One has always been at the forefront of cutting-edge technology, including artificial intelligence. Blackbird was founded by a…
Mazepin and Schumacher to drive for Haas F1 Team in 2022
Uralkali Haas F1 Team will enter the 2022 FIA Formula 1 World Championship fielding a retained driver line-up of Nikita Mazepin and Mick Schumacher. Mazepin and Schumacher will be partnered together at the American-owned outfit for a second consecutive…
The ground was broken on the new Aston Martin F1 factory
Construction of Aston Martin Cognizant Formula One™ Team’s brand-new buildings (a new factory and a new wind tunnel) in Northamptonshire has begun and a ceremonial breaking-ground ceremony has taken place on the new plot. Aston Martin Executive Chairman Lawrence…
Salt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN is adding Salt to the team’s growing family, as the Swiss telecommunications provider joins as partners to provide mobile services to the Formula One operations. Salt, a household name in Switzerland, will help the team…
2021 Formula 1 Power List
The 2021 Formula 1 power list is here. Paddock magazine presents its tenth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. Since 2010 Paddock magazine,…
Arrow Electronics and McLaren racing extend their partnership
Arrow Electronics, the global technology and innovation business, extends with McLaren F1 and Arrow McLaren SP teams. McLaren Racing and Arrow Electronics, the global technology and innovation business, today announced a long-term multi-year partnership extension which will see Arrow…
Tsunoda and Nakagami try their skills at karting
Scuderia AlphaTauri Formula One driver Yuki Tsunoda and LCR Honda IDEMITSU MotoGP rider Takaaki Nakagami have gone head-to-head in a karting challenge ahead of this weekend’s MotoGP event at the Misano World Circuit Marco Simoncelli in Misano Adriatico, Italy. Here’s…
