Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Is Formula E on its way to overtake Formula 1?
This year, we celebrate 10 years since the launch of the ABB FIA Formula E World Championship – the electric cars motorsport racing series that promotes clean mobility. Since its inauguration in 2014, the series has hosted seven seasons and…
Kingspan and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Kingspan, the global leader in advanced insulation and building envelope solutions, to chair a new Sustainability Working Group for the team. Ambitious carbon reduction objectives shared by Kingspan and Mercedes-AMG Petronas F1 Team. High performance, sustainability, teamwork and innovation are…
PKN Orlen and Alfa Romeo Racing extend their sponsorship agreement
Alfa Romeo Racing Orlen will continue one of the most distinctive relationships in the world of Formula One as the team and Polish giant PKN Orlen extend their title partnership, alongside Alfa Romeo, for a third consecutive year. Orlen,…
Robert Shwartzman set for Young Driver Test with Haas F1 Team
Robert Shwartzman, a member of the Ferrari Driver Academy and a two-time winner in the 2021 FIA Formula 2 Championship with the support of SMP Racing, will take the wheel of the Uralkali Haas F1 Team VF-21 at the end-of-season…
DataRobot and McLaren Racing announce a new partnership
McLaren Racing announced this week a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team, which will start at the inaugural Qatar Grand Prix. DataRobot delivers a unified platform for…
Scuderia Ferrari Qatar Grand Prix – first time in Losail
After Mexico and Brazil, Scuderia Ferrari Mission Winnow now heads for the Qatar Grand Prix, on the coast of the Arabian Peninsula, also bordering Saudi Arabia and the Persian Gulf. It will be the first time a Formula 1 Grand…
Ferrari BR20 revealed in Maranello
The Ferrari BR20, the latest addition to the Prancing Horse’s One-Off series, was unveiled today and joins the most exclusive group in Maranello’s range: unique, absolutely bespoke cars crafted to the specifications of a client and designed as a clear…
QuintEvents and Formula 1 extend their corporate hospitality partnership
QuintEvents and Formula 1 have announced a multi-year extension to their official partnership, F1 Experiences, offering unique and exclusive fan package experiences and trackside hospitality. The successful F1 Experiences programme will continue with innovative offerings for fans, as crowds return…
stc confirmed as the title partner for the Saudi Arabian GP
The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the Formula 1 Saudi Arabian Grand Prix 2021 – is delighted to announce that Saudi Telecom Company (stc) will be the title partner of the first ever Formula 1 Saudi…
AWS and Formula 1 design the racecar of the future
Formula 1 revealed its next-generation racecar that will be used by teams in the upcoming 2022 season. The purpose of the new, more aerodynamic vehicle design is to create more opportunities for wheel-to-wheel racing and therefore, more action on the…
