Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Palantir and Ferrari renew their partnership
Ferrari is pleased to announce the renewal of its partnership with Palantir Technologies, a world leader in the development of analytics platforms working with complex and sensitive data. Palantir now becomes a Scuderia Ferrari Team Partner. As a result…
Oracle and Red Bull Racing sign a major sponsorship agreement
Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18. Building on the success of last year’s…
Qualcomm and Ferrari announce a partnership agreement
Qualcomm Technologies, Inc. and Ferrari N.V. announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a…
RB18 is unveiled by Red Bull Racing
Oracle Red Bull Racing has revealed the car with which they will be contesting the 2022 Formula One World Championship – the RB18 – in a collaborative broadcast with many of the team’s online followers. Here is all you need…
Ravenol sign a partnership agreement with Scuderia AlphaTauri
Scuderia AlphaTauri is excited to announce a multi-year deal with Ravenol as an Official Lubricant Partner. German-based Ravensberger Schmierstoffvertrieb GmbH is well-known for developing high-performance products for the automotive sector and is an established name in the motorsport industry.…
Haas F1 Team reveals VF-22 car
With 2022 finally seeing a new set of regulations dramatically changing the way Formula 1 cars look, and race, coming into play – Uralkali Haas F1 Team today unveiled the design and livery of its brand-new VF-22 challenger. Revealed across…
Aramco and Aston Martin F1 Team announce a strategic partnership
Aramco and Aston Martin Cognizant Formula One™ Team today announced a long-term strategic partnership. The partnership will drive the development of highly efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants and the deployment of non-metallic materials in vehicles. …
Tricorp Workwear sign a partnership agreement with Haas F1 Team
Tricorp Workwear is joining forces with Uralkali Haas F1 Team, by announcing a major partnership for the coming seasons. The company becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with…
Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. The relationship enables Hilton to provide unique experiences for its Honors members and offers the McLaren F1 team home…
Red Bull Racing names PPDS as the official Team Supplier
PPDS becomes Team Supplier for RBR, with Philips LED displays, digital signage, professional TVs and monitors providing connected communications and world-class hospitality experiences. PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, is…
