Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Hyland and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is entering into a partnership with Hyland, a US-based leading content services provider that enables thousands of organizations to deliver better experiences to the people it serves. Nothing depends on speed more than Formula…
Floki and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is welcoming crypto meme coin Floki as a partner for the 2022 Formula One season. The deal, which will see Floki’s distinctive branding feature on the rear wing endplates of the C42 cars of Valtteri…
Automotive technology trends we’ll see in 2022
The automotive industry has seen remarkable developments over the last few years, supported by different types of advanced technologies. We’ve seen more electric vehicles, increased digitalization, advanced vehicle identification systems, and more, from F1 vehicles to compact cars. Technological developments…
Data.ai and BWT Alpine F1 Team join forces
BWT Alpine F1 Team announces a new digital partnership with data.ai ahead of the team’s involvement in the 2022 FIA Formula 1 World Championship. Data.ai is world-renowned for driving mobile and digital insights powered by artificial intelligence. BWT Alpine…
Z Capital Group joins Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN unveiled a new partnership with Z Capital Group, L.L.C. (ZCG), a leading private markets asset manager, for the 2022 Formula One season. The deal will see ZCG join the team as it tackles the new…
IWC Schaffhausen and Mercedes-AMG F1 continue their partnership
IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One team, founded on a shared commitment…
Sabelt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is taking motorsport safety to the next level, thanks to a new partnership with Sabelt, the global leader in the development and production of high-performance safety equipment. The bond with the world of racing…
Hackett London and Aston Martin extend their partnership
Aston Martin Aramco Cognizant Formula One Team is proud to announce an expansion of its partnership with prestigious British menswear brand Hackett London. Hackett London, the home of British menswear, became an official supplier to the Grand Prix team…
DRF Bets and Alfa Romeo F1 Team sign a sponsorship agreement
Alfa Romeo F1 Team ORLEN aims to be a winning pick for DRF Bets as the team welcomes the online and mobile wagering platform as a new partner. The company is part of Affinity Interactive, an omnichannel gaming industry leader…
Gopuff and McLaren Racing sign a partnership agreement
McLaren Racing announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. The multi-year agreement comes as Gopuff continues its rapid European expansion and…
