Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Scuderia Ferrari and Carlos Sainz extend their agreement
Scuderia Ferrari and Carlos Sainz are pleased to announce that they have extended their agreement. The Spaniard, who made his debut with the Maranello squad in the 2021 season, will thus be part of the team to the end of…
TransferMate and Haas F1 Team announce a partnership agreement
Haas F1 Team is pleased to announce a worldwide partnership with TransferMate Global Payments – the world’s leading provider of B2B payments infrastructure-as-a-service. As an official Team Partner, TransferMate will provide cross-border payments services through its unrivalled global payments…
RapidAPI and Scuderia AlphaTauri sign a partnership agreement
RapidAPI Enterprise Hub enables Scuderia AlphaTauri to drive new efficiencies and accelerate innovation across all teams from the factory to the track. Scuderia AlphaTauri announces a major multi-year partnership with RapidAPI, provider of the world’s largest API Hub. RapidAPI…
Salesforce becomes a Global Formula 1 partner
Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will…
Las Vegas to host Formula 1 night race in 2023
Formula 1 and the Las Vegas Convention and Visitors Authority (LVCVA) are happy to announce that the Las Vegas Grand Prix will join the FIA Formula One World Championship from 2023. The race will take place at night, on…
BMC Switzerland and Red Bull Racing join forces
Oracle Red Bull Racing is pleased to announce premium bike brand BMC Switzerland is to join the charge as an Official Partner of the Team. The multi-year agreement deepens an existing technical collaboration that stretches back to 2018 when…
Who will be the star of Formula One in 2022?
In 2021 F1 fans were treated to a great title battle between Hamilton and Verstappen, while Gasly and Norris lit up the midfield. But who will be the star of the show in 2022? Leclerc and Verstappen The mood music…
Eight Sleep and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG Petronas F1 Team is pleased to announce Eight Sleep, the world’s first sleep fitness company, as the Official Team Supplier to support the team’s preparations for an expansive 2022 Formula 1 schedule. The team’s drivers Lewis Hamilton and…
Akkodis and Mercedes-AMG F1 Team announce a new partnersip
The Mercedes-AMG Petronas F1 Team is delighted to announce a partnership with Akkodis, who join as Official Team Partner ahead of the 2022 Formula One season. Akkodis is the newly combined powerhouse of AKKA & Modis, bringing together the expertise…
MSC Cruises and Formula 1 announce a global partnership
Formula 1 is delighted to welcome MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss-based company, one of the world’s…
