Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
RB17 launch by Red Bull Advanced Technologies
RB17 -the first ever production car to come from the Red Bull Racing Group. Pricing starts at £5M (pre-tax); 50 vehicle production run, starting in 2025. V8 hybrid engine to deliver more than 1,100bhp. Track-only specification for the purest execution…
Buzz Group and Scuderia AlphaTauri announce a multi-year partnership
Buzz Group and Scuderia AlphaTauri are pleased to announce an ambitious multi-year partnership focused on accelerating sustainable development initiatives and supporting young driver development. Buzz Group maintains a deep-rooted passion for motorsports, technological innovation, and a desire to positively…
Where are they now: Ralf Schumacher
Ralf Schumacher is a German former racing driver. He is the younger brother of seven-time Formula 1 World Champion Michael Schumacher, and the pair are the only siblings to win Formula 1 races. Let’s see what Ralf is up to…
Escapade Silverstone – an £80m trackside property development
With a record 400,000+ Formula 1 fans heading to this weekend’s British Grand Prix, construction is well underway on 60 exclusive residences that come with the best seats in the house. Escapade Silverstone is just 36ft from the most fabled…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high-performance organisations with a focus…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
ASSOS of Switzerland and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN announced a new deal linking it with the high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join…
Hannah Schmitz: the architects of Red Bull Racing’s winning strategies
Oracle Red Bull Racing’s Principal Strategy Engineer Hannah Schmitz has been working with the team since joining as an intern in 2009. Together with Head of Race Strategy Will Courtenay and a skilled team, they were the strategy architects that…
Racing Legends: Michael Schumacher
Michael Schumacher is the biggest name in Formula One racing. The record-breaking champion has won the World Driver’s title 7 times! The only person to match him has been the legendary Lewis Hamilton – Schumacher’s friend, teammate, and rival. …
George Russell’s performance so far
George Russell qualified 6th for Sunday’s Monaco Grand Prix to come up and secure 5th position. The Briton outpaced 7-time world champion Lewis Hamilton during the event. In terms of his performance, he stated that he had been delighted with…
