Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Has the update to F1 cars made for competitive racing?
The 2022 Formula One season started with the Bahrain Grand Prix on 20th March, with 20 newly designed cars lined up on the grid. Red Bull started as favourites, but in truth, no one really knew what to expect at…
Yahoo and Alpine F1 Team extend their partnership
BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue as a valued technical partner. The distinctive Yahoo logo will appear on the BWT Alpine F1 Team A522 cars, bringing its global…
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. K-Swiss has nearly 60 years of heritage in creating footwear and will enter…
FVP Trade and Alpine F1 Team sign a partnership agreement
BWT Alpine F1 Team today announces a new partnership with FVP Trade, an award-winning financial services provider specialising in Forex and CFD trading. FVP is a globally regulated CFD broker that provides transparent pricing, fast execution and advanced charting…
Hugo Boss and Aston Martin F1 Team sign a partnership agreement
Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team’s drivers and a range of race and travel wear for the entire team from the start of the 2023 season. The…
SenseTime partners with Alfa Romeo F1 Team
SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry.…
IWC’s limited Toto Wolff edition to be auctioned for charitable initiative Ignite
Ahead of the British Grand Prix at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar “Toto Wolff edition x Mercedes- AMG Petronas Formula One Team.” Limited to only 100 pieces, this…
Similarities between F1 and horse racing
Although one sport involves motor vehicles and the other comprises of horses, there are many similarities between Formula One and horse racing. Speed is obviously the key to success in both, but beyond the dash to the finish line, there…
Ferrari Trento and Formula 1 extend their partnership until 2025
Ferrari Trento will be the Official Toast of Formula 1 until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years; just a year and a…
Training and internship opportunities in Formula 1
Do you love Formula 1 and would like to join this world? Let’s discuss some of the internship and training opportunities you have in this field today. Fans of Formula 1, rejoice! There are plenty of chances for future…
