Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
My fantasy F1 Team: Pedro de la Rosa
By Rosa Elena Torres | Pedro de la Rosa (born 24 February 1971) is a former Spanish Formula One driver who has taken part in 107 Grands Prix for the Arrows, Jaguar, McLaren, Sauber and HRT teams. Pedro also worked for…
Honda Racing Corporation extends power unit support to Red Bull until 2025
Following discussions between Red Bull and Honda, it has been agreed by both parties that Honda Racing Corporation (HRC), the Honda subsidiary that runs its racing activities, will continue to provide technical support for Red Bull Powertrains (RBPT) relating to…
Fernando Alonso to join Aston Martin F1 Team from 2023
Aston Martin Aramco Cognizant Formula One Team is delighted to confirm that Fernando Alonso will join the team in 2023 on a multi-year contract. The whole company is very excited to bring Fernando’s incredible experience and brilliant pace and…
Fastly and Mercedes-AMG Petronas F1 Team join forces to drive digital performance
Fastly and the Mercedes-AMG Petronas F1 Team announced that the world’s fastest global edge cloud platform is now an official global sponsor of the eight-time F1 world champions. The long-term partnership reflects the companies’ shared commitment to experiences that are…
The most up and coming talents on the road to F1
While it’s always great to watch Formula 1 to see how Lewis Hamilton and Max Verstappen are fairing, it’s also fun to think of who will be the next Hamilton and Verstappen in the sport. And, as you will expect,…
Lapierre X Alpine F1 Team collaboration
Lapierre, a brand involved at the highest level of world cycling, and Alpine are pleased to announce today their new collaboration; an exclusive three-year partnership. Lapierre is joining forces with Alpine, the iconic French manufacturer of racing and sports cars,…
Aston Martin celebrates 100th anniversary of first Grand Prix entry
TT1 – nicknamed ‘Green Pea’ – returns to France with Sebastian Vettel, to celebrate the 100th anniversary of its racing debut in 1922. Aston Martin Aramco Cognizant Formula One Team to race with original Aston Martin button badge on its…
Accor and Alpine F1 Team partner for the French Grand Prix
Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across over 40 hotel brands, including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences…
Hyvia and Alpine F1 Team partner for the French Grand Prix to promote smart & sustainable mobility
HYVIA is the official partner of BWT Alpine F1 Team 2022 at the Formula 1 Grand Prix de France. From July 22 to 24, on the Circuit Paul Ricard in Le Castellet, the Alpine A522 will proudly display the logo…
Top 5 richest F1 drivers of all time
Drivers competing in Formula One (F1) can earn many millions of dollars per year while attending multiple races in the top tier of the motorsports industry. This usually comes in the form of sponsors with big-name car brands and pay-per-race…
