Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
OpenSea and Haas F1 Team sign a partnership agreement
Haas F1 Team, the only American-owned team, competing in the FIA Formula 1 World Championship, is pleased to announce a collaboration with OpenSea – the leading peer-to-peer marketplace for non-fungible tokens (NFTs). As the ‘Official NFT Marketplace Partner’ of…
My fantasy F1 Team: Jo Ramírez
By Rosa Elena Torres | Jo Ramírez is a living legend in racing with a long history in Formula One with teams such as Ferrari, Tyrrell and AAR. His longest tenure was at McLaren Formula One as a team coordinator,…
Audi selects Sauber to enter Formula 1 in 2026
Audi has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group. The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using…
9 best Instagram and YouTube channels for motorsport enthusiasts
If you are a ‘petrolhead’, motorsports must definitely be of great interest to you. Now, many motorsport enthusiasts want to explore beyond the live races. In such a situation, the best option is to follow the YouTube and Instagram channels. These…
MoneyGram and Haas F1 Team announce a title sponsorship from 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, and MoneyGram International, Inc., a global leader in the evolution of digital P2P payments, today announced that MoneyGram will become the new title sponsor of…
Carl Friedrik and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is delighted to announce Carl Friedrik, a leather & travel goods brand founded in 2012 by Swedish brothers Niklas and Mattis Oppermannas, as the Official Luggage Supplier of the team. The company has grown into a purveyor…
Velocity Invitational: McLaren Racing CEO Zak Brown and United Autosports rev up for another week of historic racing in Monterey
While the rain pours in the UK, it’s time for another sun-soaked weekend of racing in Monterey. Find out what the Velocity Invitational has in store for Zak Brown and United Autosports. Now in its third year, Velocity is…
Red Bull Racing welcome Sparco as Technical Racewear Supplier
Oracle Red Bull Racing is pleased to announce that legendary racewear manufacturer Sparco is to join the Team as a supplier of Technical Racewear, providing Formula One World Champion Max Verstappen, multiple Grand Prix winner Sergio Pérez and Oracle Red…
Bitdefender and Scuderia Ferrari sign a partnership agreement
Bitdefender is excited to announce its multi-year partnership with Scuderia Ferrari, the Formula One racing division of Ferrari. This partnership brings two powerhouses of their respective industries together. Bitdefender on the racing track With this partnership, you’ll be able…
Mercedes-AMG F1 and PETRONAS renew their title partnership
The Mercedes-AMG PETRONAS F1 Team is delighted to announce today the renewal of the Title and Technical Partnership between the team and progressive energy group PETRONAS from the 2026 season onwards. Not only will this renewal power the partnership towards…
