Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Headwear company New Era partners with Red Bull Racing
Oracle Red Bull Racing is joining forces with the globally renowned sports and lifestyle brand New Era to create new ranges of Team headwear that uniquely fuse performance and style. Originating from New York, New Era brings over a…
Daniel Ricciardo joins Red Bull Racing as third driver
Oracle Red Bull Racing today confirms Daniel Ricciardo will return home and rejoin the Team as the third driver for 2023. Daniel will bring a wealth of experience and character to assist the Team with testing, Sim work, and commercial…
Pros and cons of the effects of CBD on the body of F1 racers
With the legalization of CBD and its drop from the WADA list of prohibited substances, athletes could now enjoy the healing properties of weed. F1 racers can benefit from its medicinal effects. Regardless of their abundant positive properties, cannabinoid also…
HCL Software becomes a new Ferrari partner
HCL Software, a global leader in enterprise software solutions, announced a multi-year partnership with legendary Formula One team Scuderia Ferrari today. The deal with Ferrari S.p.A. sees the company become a strategic partner to the historic racing team, focusing on…
Einhell and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership. Einhell will join the team from 1 January…
Top 5 F1 Racing Schools
What makes Formula 1 (F1) a competitive and elite sport in the world? Do you think you can qualify to be a driver? Besides gathering many fans worldwide, sports and automobile industry stakeholders require hundreds of million for this event…
Verstappen set to make history in F1 2022
Following on from his hugely controversial win at the Abu Dhabi finale of the 2021 Formula 1 World Championship, many experts anticipated that Max Verstappen would be the man the grid was vying for in Formula 1 2022. As Verstappen…
FTX partnership is suspended by Mercedes-AMG Petronas F1 Team
On Friday, the Mercedes-AMG Formula One team said they had suspended the FTX partnership agreement with the troubled cryptocurrency exchange ahead of the season’s penultimate race in Brazil. FTX, one of the world’s largest crypto exchanges, is scrambling to…
XP and Aston Martin F1 Team announce a partnership agreement
Aston Martin Formula One Team (AMF1) is delighted to announce the commencement of a new partnership with Brazilian investment management company XP. The multi-year partnership was announced on the eve of the 2022 Brazilian Grand Prix, which takes place…
Formula One World Championship in 2022
New innovations with technological advancements help this sport to cross all boundaries and to find the path leading to victory. Additionally, this has also taken part in everyday transport. The introduction of a hybrid 1.6 litre with a turbocharged V6…
