Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
McLaren Racing and OKX unveil special livery
McLaren Racing and OKX, Primary Partner of the McLaren Formula 1 Team, have today unveiled a bespoke celebration livery to be carried on the McLaren MCL36 F1 cars at the 2022 Singapore Grand Prix and 2022 Japanese Grand Prix. …
How the Haval H6 is changing the face of motorsport
For decades, Australians have been passionate about motorsport. From V8 Supercars to Formula 1, we love watching fast cars tearing up the track. But what if there was a way to take our passion for motorsport and turn it into…
Verstappen’s inches closer to F1 crown
Six more races remain for dominant Dutch driver Max Verstappen to secure this year’s F1 title, and it appears that no one can halt his mean machine. This season started off with such promise for fans when Ferrari and Red…
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. The drink has over 155 years of heritage in crafting whiskey and will…
Castore and Red Bull Racing sign a partnership agreement
Castore and Red Bull Racing to partner starting in the 2023 season, taking their team wear to the next level of performance. At Oracle Red Bull Racing, pushing the boundaries is built into their DNA. However, when it comes…
Blenders Eyewear sign a partnership agreement with the Red Bull Racing Team
Oracle Red Bull Racing and Blenders Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, announced an exciting new partnership. Officially kicking off at the Pirelli Gran Premio D’Italia in Monza, Italy and running through…
Zoom Video Communications partner with Red Bull Racing
Zoom Video Communications is the official unified communications provider for Oracle Red Bull Racing; Zoom Team Chat, Zoom Events, and Zoom Meetings will power key communications and experiences for the Formula 1 team on and off the track. Oracle…
The Power of passion – FuturEsportS
Back in 2018, the love of the game and the friendships formed from it brought together the founders of FuturEsportS. Since the team was established, it has gone through far-reaching growth and has become Hungary’s most successful Formula-1 esports organization.…
The evolution of the F1 calendar: how it has changed over time
Formula 1 is one of the most popular sports in the world. Millions of people tune in to watch races each year. But do you know how the F1 Calendar has changed over time? In this blog post, we will…
Audi to enter Formula 1 from 2026
It’s now official: Audi enters the premier class of motorsport. From 2026, the premium brand will compete in the FIA Formula 1 World Championship with a specially developed power unit. The project will be based at Audi Sport’s facility in…
