Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Beginner’s guide for test driving at the dealership
The time has come — you’re headed to the dealership soon to get your very first car. But how will you know which one of the vehicles you’re contemplating is the ideal fit for you? Being one of the most…
Formula 1 in the United States: 1989 Phoenix Grand Prix to the Miami GP 2022
On June 4, 2022, it would have been 33-years to the day since Phoenix, Arizona, hosted its first Formula One Grand Prix. However, Formula One arrival in the scorching hot desert didn’t survive the test of time. It’s amusing to…
Ascot racecourse and the prestigious historic cars auction, May 21, 2022
By Elina T. Htun | Ascot & Royale Ascot Racecourse is one of the oldest known tracks in sport, hosting the 1 HP racing with 7 competitors in 1711. The course was founded by Queen Anne at the nearby Windsor…
Top 10 Grand Prix circuits of all time
There is no hiding the fact that Formula 1 is an absolute spectacle in the world of sport. You get to see the top drivers in the fastest and more advanced racing cars there ever were, battling against each other…
VMware and McLaren F1 Team sign a partnership agreement
McLaren Racing today announced a new multi-year partnership with VMware, a leading provider of multi-cloud services for all apps, as an Official Partner of the McLaren Formula 1 Team. The technology-driven partnership connects two brands who value excellence in…
Swamp Buggy racing in Everglades
Reigning world champion Max Verstappen and Scuderia AlphaTauri’s Yuki Tsunoda went head-to-head in 900 horsepower V8 machines however, instead of duelling in F1, they travelled to the Florida Everglades for a unique hit of the swamp buggy racing. Here is…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. The multi-year extension will see Workday now become a Regional…
Berluti partners with the Alpine F1 Team
Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s…
Lunar and Haas F1 Team sign a pertnership agreement
Haas F1 Team is pleased to announce a new partnership with a financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established…
Tom Brady and Lewis Hamilton tee off for IWC Schaffhausen
Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Following ‘The Big Pilot…
