Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Why springtime is great for F1 & sports betting
Springtime is almost here and that signals one of the most exciting periods of the year for sports and betting fans: The Master’s golf tournament, horse racing tournaments galore, the business end of football seasons, the World Snooker Championship and…
Tata Communications and Formula 1 announce multi-year strategic collaboration
Formula 1 and Tata Communications are delighted to announce a multi-year strategic collaboration, with the company returning to the sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans…
VistaJet and Scuderia Ferrari extend their partnership
Ahead of the first race in Bahrain, VistaJet announces the fourth year as Scuderia Ferrari’s partner, helping the team to enjoy a safe and seamless flying experience as they travel around the world to compete in the 2022 Formula One…
Google and McLaren Racing announce a multi-year partnership
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will bring the best of Google products…
Riva Yachts and Scuderia Ferrari renew their partnership
Riva Yachts renews its partnership with Scuderia Ferrari, joining forces in the name of Italy and a passion for excellence to engage and exhilarate millions of fans. Riva is the Official Sponsor of Scuderia Ferrari in the Formula 1 World…
Nocs partners with Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN will listen to the sweet sound of power units with the audio products of Nocs, the team’s new official partner. The Swedish audio equipment producer joins Alfa Romeo F1 Team ORLEN to provide it with…
Delsey Paris and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN will travel stylishly this year as it announces a partnership with premium French luggage brand, Delsey Paris. The team’s staff will sport their travel ware on the road as it embarks on the longest ever…
Lenovo and Formula 1 sign a partnership agreement
Formula 1 has announced Lenovo as an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest level of racing and entertainment…
Singha Corporation and Alfa Romeo F1 Team extend their partnership
Alfa Romeo F1 Team ORLEN and Singha Corporation are extending their long-term partnership for a fourth consecutive year, as the two companies announced a deal for the 2022 season. A subsidiary of Boon Rawd Brewery, the first brewery established…
Vauld partners with Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN will continue its expansion in the world of decentralised finance as it teams up with cryptocurrency lending platform, Vauld. Offering high yields, easy diversification, and automatic wealth creation, Singapore-based Vauld makes it easier than…
