Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Rebellion Timepieces joins Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN’s quest for performance will be aided by its new partnership with Rebellion Timepieces. The Swiss luxury watch brand, with its bold designs and no-compromises approach to quality, is no stranger to racing, with motorsport being…
WEB Eyewear and Alfa Romeo F1 Team sign a sponsorship agreement
WEB Eyewear and Alfa Romeo F1 Team ORLEN enter a multi-year partnership starting 2022 and they will be protagonists of a new adventure in the extraordinary Formula One World Championship. A story of heroic drivers connects these two brands.…
Modere becomes an official partner of the Alfa Romeo F1 Team
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season. Modere is an omnichannel, consumer products company that…
Duracell and Wiliams Racing sing a pertnership agreement
Williams Racing are delighted to welcome Duracell to the team on a multi-year deal ahead of the 2022 season. Duracell and Williams will collaborate across a variety of high-profile marketing initiatives, including a major TV commercial, esports and on-the-ground…
ManPowerGroup and Ferrari extend their partnership
Ferrari is pleased to announce the renewal of its partnership with ManpowerGroup, a world leader in finding and selecting personnel for high-profile companies. In 2022, ManpowerGroup will be a Scuderia Ferrari Official Partner, working together on continuously improving performance,…
Binance and Alpine F1 Team launched a fan token
BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT…
Bybit and Red Bull Racing sign a partnership agreemnt
Oracle Red Bull Racing is delighted to announce a partnership with leading cryptocurrency exchange Bybit, bringing the power of the digital economy to the Team, in a multi-year agreement that will see Bybit take on the role of Principal Team…
Flex Box ans scuderia AlphaTauri announce a partnership agreement
Scuderia AlphaTauri is pleased to announce a new global partnership with Flex Box Ltd. The new AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire Formula 1…
BWT and Alpine F1 Team announce a strategic partnership
BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team…
Crypto.com and Miami Grand Prix sign a sponsorship agreement
The new nine-year deal was announced with the world’s fastest-growing cryptocurrency platform, with the race to be officially called the Formula 1 Crypto.com Miami Grand Prix. Also revealed today is The Crypto.com Terrace which sits within the campus and…
