Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
WildBrain CPLG sign a brand partnership with Sauber Motorsport
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG. Under the deal,…
Max Chilton joins McMurtry Automotive
British ex-Formula 1, Indy Car and Le Mans 24H driver, Max Chilton, joins McMurtry Automotive in the pivotal role of head development driver for the McMurtry Spéirling. As head development driver, Max will have the enviable role of driving…
Ferrari Fiorano test for Carlos and Charles
On the second of three days of the Fiorano test, race drivers Carlos Sainz and Charles Leclerc were at the wheel of the SF71H. Shortly after 9.30 in the morning, the Spaniard drove out of the garage in far from…
Poly and Red Bull Racing sign a partnership agreement
Red Bull Racing announces its official headset and video conferencing hardware partner Poly for 2022 and beyond. While victory in Formula One often depends on the lightning-fast decisions made in the cockpit and on the pit wall, success is…
CEVA Logistics partner with Scuderia Ferrari ahead of the 2022 F1 season
CEVA Logistics, part of the CMA CGM Group, announced today a new global, multi-year partnership with Ferrari to support its racing activities as an Official Logistics Partner. CEVA will also serve as a Team Partner of Scuderia Ferrari, the most…
That’s it and Williams Racing sign a partnership agreement
Williams Racing is pleased to announce a multi-year partnership with that’s it, a manufacturer of innovative hygiene products and technologies, as an official supplier. Based in Germany, that’s it has developed two coating technologies that seal and protect against…
PokerStars and Red Bull Racing sign a sponsorship agreement
Red Bull Racing is delighted to announce a new, exclusive partnership with leading global online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season. The multi-year partnership, which features branding on the RB18 and the race…
What incidents happen to marshals during the race
There have been several recent incidents involving brave guys among the marshals. The FIA was already very much concerned about the safety of anything and everything to do with Formula 1 rounds, but dangerous situations still occurred from time to…
2022 Pirelli Motorsport presentation
For 2022 Pirelli reveals the three pillars behind the upcoming motorsport season: Formula 1, WRC and GT racing. Technology, sustainability and support for young talents are the three cornerstones of Pirelli’s 2022 motorsport campaign which was presented today. This…
Alpine sales are on the rise in 2021
Alpine continues to develop internationally, with almost half of sales coming from outside France already, and new points of sale opening up. After a year marked by the Formula 1 debut, excellent results in endurance and a rich series of…
