Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Miami colours for Alpine A110
For its first Formula 1 Grand Prix in Miami, Alpine unveils an exclusive South Beach Miami colour pack on the Alpine A110 in its Bleu Azur and Rose Bruyère colours. Exclusively available on the A110 version, this customization pack developed…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. The relationship with…
Research project by BMC Switzerland and Red Bull Racing
After almost four years of intensive research, Red Bull Advanced Technology and cutting-edge Swiss bike manufacturer BMC present the results of a joint project to develop the world’s fastest race bike. Red Bull Advanced Technology, the high-tech performance division…
FTX and the Mercedes-AMG Petronas F1 Team launch NFTs for fans
The Mercedes-AMG Petronas F1 Team is excited to launch a special series of NFTs (Non-Fungible Tokens), to enable us to engage with our fans in new ways. Developed alongside our trusted partner FTX, one of the world’s most innovative cryptocurrency…
HJC Helmets partners with Red Bull Racing
HJC Helmets will become the official supplier of pit crew head protection for Oracle Red Bull Racing. Oracle Red Bull Racing and HJC Helmets are pleased to announce a multi-year partnership that will see the Korean manufacturer become the…
Sanofi and McLaren Racing announce a partnership agreement
McLaren Racing announced yesterday a multi-year partnership with innovative global healthcare company Sanofi. The partnership will see McLaren Racing collaborate with Sanofi’s Industrial Affairs team towards achieving excellence in manufacturing operations, enabling Sanofi to meet patients’ needs around the world…
Seagate Lyve Cloud and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is tackling its digital storage challenges head-on with Seagate Lyve Cloud, as the team announces a partnership with Seagate Technology. Seagate Lyve Cloud is the always-on mass capacity object storage platform designed to enable multi-cloud…
Path Network and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN have announced a new partnership with a leading network intelligence company, Path Network. The multi-year deal will see Path help protect the team’s network infrastructure, both on and off the track, ensuring Alfa Romeo F1…
Ziba Foods and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand. Ziba Foods is a U.S.-based artisanal food company that specializes in heirloom and wild-grown…
Ciesse Piumini and Alfa Romeo F1 Team launch partnership
Alfa Romeo F1 Team ORLEN signed a partnership in the name of sporting heritage with Ciesse Piumini, the historical Italian brand owned by Mittel S.p.A.. This relationship represents a perfect match that sees a shared passion for sports, adventure and…
