Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Memento Group becomes an official licensee to Alpine F1 Team
Alpine F1 Team has announced that it will continue its licensed partnership with The Memento Group under its new brand. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to…
Hummel – official Red Bull Esports kit partner
Hummel and Red Bull Racing Esports Team will head into the sim racing season in style thanks to leading sport and lifestyle brand joining the charge as Official Team Kit Partner. The Danish brand has a rich heritage in the…
T2M partners with Alpine F1 Team
T2M, a mobile gaming controller leader, has announced a partnership with Alpine F1 Team to develop a custom version of their Rotor Riot controller, a mobile gaming controller for iOS devices. The Alpine F1 Team Rotor Riot controller, co-branded…
Scalmalloy is utilised by Sauber Engineering
Sauber Engineering delivered another demonstration of its expertise and outstanding process know-how by receiving the certification to utilise Scalmalloy® in its Additive Layer Manufacturing (ALM) processes. Scalmalloy®, an aluminium-magnesium-scandium alloy, is a lightweight material with high strength characteristics, developed and…
DHL and Formula 1 extend their logistics partnership
DHL and Formula 1® are proud to announce the extension of their long-standing global partnership, which spans a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible…
Amazon in pole position: in the Pit Lane
With the updated launch of F1 TV in 85 counties for the 2021 season recently announced the bidding war for F1’s content begins to take shape. Liberty Media’s long-term strategy is F1 TV which it hopes will provide a…
Pink BWT crash helmet design for Sebastian Vettel
Sebastian Vettel has teamed up with Aston Martin Cognizant Formula One Team’s long-term partner BWT and will compete in the 2021 season with a new pink BWT crash helmet design. BWT’s eye-catching pink has featured on Team Silverstone cars…
IONOS becomes an official cloud services supplier to Haas F1 Team
IONOS, Europe’s leading web hosting and cloud provider, joins Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship as its ‘Official Cloud Partner’ – starting with pre-season testing at Bahrain International Circuit, March 12-14. Uralkali Haas…
Therabody and Red Bull Racing – a recovery agreement
In Formula One, speed is everything and that extends from the raw performance of the cars all the way to how quickly the Team’s world record-breaking pit crew can recover from intense track sessions and a demanding 23 race calendar.…
Marelli extends its partnership with Sauber Motorsport
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is extending its successful partnership with automotive supplier Marelli. A brand with an extensive track record in Formula One, Marelli has been…
Nexa3D and Williams Racing announce a new partnership
Williams Racing is pleased to announce a new partnership with Nexa3D, bringing the fastest polymer 3D printing to the world of Formula One. Beginning this month, Nexa3D’s NXE400 ultrafast photoplastic 3D printer will be available to manufacture functional wind…
Bremont becomes an official timekeeper for Williams Racing
Williams Racing is delighted to welcome Bremont as the team’s Official Timing and Watch Partner. Founded in 2002, Bremont craft beautifully engineered British watches, designed, manufactured and assembled in Oxfordshire. The partnership draws upon the many similarities of the two…
