Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Zeiss becomes an official supplier to Williams Racing
ZEISS, a world leader in optics and optoelectronics and Williams Racing announced a new multi-year partnership, which sees ZEISS become an Official Supplier of the team ahead of the 2021 FIA Formula One World Championship. The partnership will see…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced the extension of its long-term partnership with paint and coatings partner, AkzoNobel. Since 2008, McLaren and AkzoNobel’s partnership has created and developed advanced paint technology, not only contributing to the performance of the McLaren Formula…
B&R Industrial Automation and Williams Racing announce a new partnership
B&R Industrial Automation, a unit of ABB’s Robotics and Discrete Automation business and Williams Racing are delighted to announce a new technology and innovation partnership. B&R is a global leader and pioneer of factory automation solutions. The agreement will…
Giorgio Armani – a stylish partnership with Scuderia Ferrari
Scuderia Ferrari Mission Winnow will wear Giorgio Armani clothing for all its off-track activities, as the Maranello team signs a multi-year partnership with Giorgio Armani S.p.A. At official events, drivers Charles Leclerc and Carlos Sainz, along with Scuderia management…
1&1 partnered with Uralkali Haas F1 Team
1&1, a leading German telecommunications provider, will partner with Uralkali Haas F1 Team in the capacity of ‘Exclusive Telecommunications Partner’ starting with the 2021 FIA Formula 1 World Championship. 1&1’s dynamic new partnership with the team will see the company’s…
Uralkali becomes Haas F1 Team title sponsor
Uralkali, one of the world’s largest potash fertilizer producers and exporters, will become the title partner of the Haas F1 Team in a multi-year agreement starting with the 2021 FIA Formula 1 World Championship. Uralkali Haas F1 Team, as the…
Ferrari Trento becomes the official spark of F1
Ferrari Trento has been named the Official Sparkling Wine of Formula 1. Announced globally ahead of the start to the 2021 FIA Formula 1 World Championship in Bahrain, the prestigious three-year partnership will see Ferrari Trento’s award-winning sparkling wine become…
Crypto.com partners with Aston Martin Cognizant F1 Team
Crypto.com, a cryptocurrency trading platform with the world’s fastest-growing crypto app joins the Aston Martin Cognizant Formula One Team. Ahead of its 2021 Formula One car launch tomorrow, Aston Martin Cognizant Formula One Team has announced a global partnership…
NetApp joins Aston Martin F1 Team
NetApp, a global, cloud-led, data-centric software company, and Aston Martin Cognizant Formula One Team today announce a multi-year partnership as the world-famous car company gears up for its return to Formula One competition. After more than 60 years away, the…
Ravenol extends its partnership with Aston Martin Cognizant F1 Team
Today’s announcement sees RAVENOL become Global Lubricant Partner as the British carmaker returns to the F1 grid for the first time in more than 60 years. When Sebastian Vettel and Lance Stroll line up for the first race, their…
Peroni Libera 0.0% joins Aston Martin Cognizant F1 Team
Peroni Libera 0.0%, the Super Premium alcohol-free beer brand, today announces a long-term, multi-year partnership with the Aston Martin Cognizant Formula One Team. The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol-free…
Adler Group and Sauber Motorsport continue their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will be extending its partnership with the Adler Group for a third season running. Having first joined forces in 2019, the…
