Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Richard Mille launches a multi-year partnership with Scuderia Ferrari
Richard Mille is delighted to announce its new partnership with one of the world’s most iconic brands – Ferrari. Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both…
Brembo and Scuderia Ferrari continue their partnership
Scuderia Ferrari Mission Winnow is pleased to announce the continuation of its relationship with Brembo SpA. The manufacturer of high-performance brake systems, clutches and other components for the racing industry continue as a Technical Partner. The partnership dates back over 45 years…
SentinelOne joins Aston Martin as an official cyber security partner
SentinelOne, the autonomous cybersecurity platform company, is announced today as the Official Cybersecurity Partner of Aston Martin Cognizant Formula 1 Team, as Aston Martin makes its return to Formula One™ after an absence of 61 years. SentinelOne’s new partnership…
BWT partners with Aston Martin Cognizant F1 team
Ahead of the reveal of the Aston Martin Cognizant Formula One car a week from today, the team is pleased to announce a partnership with Austrian water technology specialist BWT – Best Water Technology. BWT’s relationship with the team…
America Movil and Red Bull Racing are charging into the 2021 F1 season
America Movil and Red Bull Racing are charging into the 2021 Formula One season together after forging a new partnership this year. One of the world’s largest telecommunications companies, America Movil is the parent company of A1, Telcel, Infinitum…
Estrella Galicia 0,0 partners with Scuderia Ferrari for the 2021 season
Scuderia Ferrari Mission Winnow is pleased to announce the arrival of a new Team Partner: Estrella Galicia 0,0 (The Galician Star) which, as of now, will be the “Official Beer” of the Scuderia. Mattia Binotto – Managing Director &…
Girard-Perregaux named as an official watch partner of Aston Martin
Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on…
Zadara becomes Sauber’s official cloud supplier
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, has named Zadara, the US-based leader in edge cloud services, as the team’s Official Cloud Supplier. This partnership marks a new…
OMP Racing becomes official technical supplier to Williams
Williams Racing is pleased to welcome OMP Racing as an Official Supplier of technical performance products for the 2021 Formula 1 season and beyond. OMP Racing is a world leader in the design and manufacture of safety components for…
Financial Times and Williams renew their partnership
Financial Times and Williams Racing are pleased to announce a renewal of the team’s partnership agreement ahead of the 2021 Formula1 season. The partnership, which started in 2019 now enters its third season and since then has increased both…
Replay denim and Aston Martin partner up for 2021 season
The Aston Martin Cognizant Formula 1 Team today welcomes Replay as the team’s Official Denim Partner. The news sees the premium Italian jeans brand partner with Aston Martin Cognizant Formula 1 Team at a pivotal time, as the Aston Martin…
Shell renews a multi-year partnership with Scuderia Ferrari
Shell renews a multi-year innovation partnership with Scuderia Ferrari. The decades-long technical and commercial agreement continues in a multi-year partnership with a focus on sustainability and technology transfer, from track to road. This new chapter of one of the…
