Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
MSP Sports Capital invests in McLaren Racing
MSP Sports Capital acquires significant minority shareholding. Introduction of partner capital and expertise forms part of the Group’s ongoing strategy. The transaction values McLaren Racing at £560m post-money and strengthens team’s long-term plan for regular Formula 1 championship contention. Reaffirms team’s…
Mercedes-AMG F1 team partners with Mulberry Schools Trust
The Mercedes-AMG Petronas Formula One Team is pleased to announce an innovative new partnership with the Mulberry Schools Trust and the launch of the Mulberry STEM Academy. A place for learning, inspiration and innovation, the new Mulberry STEM Academy…
In The Pit Lane: Lawrence Stroll, rainmaker
Canadian billionaire businessman, part-owner of the Racing Point F1 Team and avid collector of vintage Ferraris Lawrence Stroll once again proves to be the consummate dealmaker with the announcement last week that Mercedes-AMG was involved in a new £1.3bn refinancing…
Liberty takes back control in Brazil
By Garry Sloan | The news broke last week amid controversy that Formula 1 will move from Interlagos in Sao Paulo to a new purpose-built track on the outskirts of Rio de Janeiro. The construction of the new circuit would…
Renault DP World F1 Team extends partnership with HP
Renault DP World F1 Team and HP France are delighted to confirm the extension of their partnership. HP France will now become the Anglo-French outfit’s Official Supplier and Technical Partner. The initial collaboration started in August 2019, with HP providing…
Changing the face of race circuits
Race tracks haven’t really evolved too much in the hundred or so years they have been around, right? We have the traditional “road courses” as race tracks are often referred to, in America, we have the US favourite, the ovals, and the street circuits created around existing towns and…
Rich Energy Announced as Haas F1 Team Title Partner
Rich Energy, the premium British energy drink brand, will become the title partner of the Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship. The partnership will result in a significant livery change…
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Hype to keep Sahara Force India energised in 2017
Hype Energy and Sahara Force India will continue their successful partnership throughout the 2017 season. The branding will be shown off when the VJM10 is presented to the world on Wednesday afternoon with Hype Energy logos around the cockpit,…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
How to crowdfund an F1 team
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for racing that makes motorsport more accessible, more transparent and more engaging to fans. Above all this, it allows a team…
F1’s circuit promoters
Formula 1, or so the romantic vision would have you believe, is being taken to new frontiers in order to truly globalise the sport. Formula 1, in reality, is going where the best money is on offer. It is a…
