Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Getty Images becomes official photo agency of Formula 1
Getty Images, a world leader in visual communications, today announced it has become the Official Photographic Agency of Formula 1. From 2021, Getty Images will cover every F1, F2, F3 and Porsche Super Cup race with its world-class team of…
Acer and Alfa Romeo extend their partnership for 2021 season
Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula 1 world championship, announced the two companies will extend their partnership into the 2021 season. Having entered a valuable partnership in 2020,…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all…
Livinguard teams up with Alfa Romeo Racing for 2021 season
Livinguard, a hygiene technology leader, has joined Sauber Motorsport, which operates and manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, to supply race team, engineers, and ground staff with a state-of-the-art health and safety solutions…
In the Pit Lane – Who is Dmitry Mazepin?
Who is Dmitry Mazepin? As Formula 1 community digests the arrival of the Mazepin family the question remains. Dmitry Mazepin is often described as a Russian oligarch born in Belarus who made his fortune in the Russian chemical and…
Lewis Hamilton and Mercedes-AMG Petronas F1 Team agree on a new contract for 2021
Lewis Hamilton and Mercedes will race together for a ninth season in 2021. The new agreement includes a joint commitment for greater diversity and inclusion. With six drivers’ championships and 74 race wins, Lewis is the most successful driver in the…
Coca-Cola and McLaren extend their partnership
Coca-Cola, an iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 team. McLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the iconic beverage brand continue as the…
EPOS teams up with Aston Martin F1 for 2021 season
EPOS teams up with Aston Martin Cognizant Formula One Team as Global Audio Partner. Pioneering audio technology and innovation leaders to help drive the team. When Aston Martin returns to the F1 grid next month, the team will benefit…
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Singha Corporation is a subsidiary of…
Alpine at the forefront of Renault’s innovation
Alpine announced today its plans for long-term growth as Groupe Renault’s brand dedicated to innovative, authentic and exclusive sportscars. Current activities of Alpine cars, Renault Sport Cars and Renault Sport Racing will be united as one entity under the…
Aston Martin returns to F1 grid with Cognizant as title sponsor
With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One. The new era has officially begun. Aston Martin finally reveals the first look at the…
INEOS became one-third shareholder in Mercedes-AMG Petronas team
The Mercedes-AMG Petronas Formula One Team is delighted to announce that INEOS will become a one-third shareholder in the team, which will be owned in three equal parts by Daimler AG, INEOS and Toto Wolff. The INEOS one-third stake…
