Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Memento Group and Uralkali Haas F1 Team sign a licensing agreement
Uralkali Haas F1 Team has announced that it will continue its licensed partnership with The Memento Group in 2021. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to the…
Shamir and Alpine F1 Team sign a partnership agreement
Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner. This collaboration, initiated by FUSE…
Altair and Aston Martin F1 Tean sign a partnership agreement
Altair, a global technology company providing solutions in simulation, high-performance computing (HPC), and artificial intelligence (AI), announces a new technical partnership agreement with Aston Martin Cognizant Formula One Team, who has returned to the world’s most prestigious motorsport series for…
Workday and Formula 1 announce a new partnership
Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands…
SunGod and McLaren Racing sign a licensing agreement
McLaren Racing today announced a new licensing partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee from the 2021 Formula 1 season. In celebration of the partnership, SunGod will be…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that will see Castore become the Official…
Williams Racing partner with Dorilton Ventures
Williams Racing is pleased to announce Dorilton Ventures as an Official Partner of the Team. Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cybersecurity.…
AlphaTauri Fashion styles Red Bull Racing
Red Bull Racing Honda is pleased to announce it is charging into the longest Formula One season in style thanks to its new Official Travel Wear Partner, AlphaTauri fashion. With this year’s Formula One World Championship taking place at…
Toto Wolff’s collapsing pack of cards
Toto Wolff has always been described as one of the most powerful individuals in Formula 1. He was given his real power from former Daimler Chairman Dieter Zetsche, who chose Wolff to represent Mercedes’s interests not only in F1 but as…
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range…
Alfa Romeo Racing takes off with GlobeAir
Alfa Romeo Racing ORLEN will take to the skies in style, comfort, and efficiency thanks to the extension of its partnership with GlobeAir, the leading European private jet operator, for a fourth year. Offering time-saving and on-demand charter flights in…
Floyd Luggage partner with Alfa Romeo Racing
Alfa Romeo Racing ORLEN has bagged a new partnership with Floyd Luggage, which will supply the team with a range of suitcases for its travelling staff as they embark on the 2021 Formula 1 season.Floyd, based in the Bavarian capital,…
