Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program.
The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range of new products for the Williams fanbase. Their technique to reverse engineer the licensing process and to select licensees that align with Williams’ core values was a key factor behind the signing.
Matching the team with the right companies will open a host of new opportunities for engagement on a global scale, helping boost revenue and brand affiliation for Williams Racing.
Tim Hunt, Commercial and Marketing Director for Williams Racing said:
Borne from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years of experience in bringing products to market.
It believes that making more money and getting closer to customers is easy when you have the right partner. You go out of your comfort zone, create something new and work with businesses you never thought you would. And the results can be incredible. That’s The Point(.1888) of brand licensing.
