Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Edelweiss and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN will soar high in the skies as it announces a partnership with Switzerland’s leading leisure travel airline Edelweiss. The carrier will acquire the designation of Official Airline Partner of Alfa Romeo Racing ORLEN and will support…
Blackbird – a new investment to Williams Racing by Dorilton Ventures
Williams Racing is pleased to welcome Blackbird, an AI-driven Disinformation Intelligence Platform, as part of new investment by Dorilton Ventures. Formula One has always been at the forefront of cutting-edge technology, including artificial intelligence. Blackbird was founded by a…
The ground was broken on the new Aston Martin F1 factory
Construction of Aston Martin Cognizant Formula One™ Team’s brand-new buildings (a new factory and a new wind tunnel) in Northamptonshire has begun and a ceremonial breaking-ground ceremony has taken place on the new plot. Aston Martin Executive Chairman Lawrence…
Salt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN is adding Salt to the team’s growing family, as the Swiss telecommunications provider joins as partners to provide mobile services to the Formula One operations. Salt, a household name in Switzerland, will help the team…
Arrow Electronics and McLaren racing extend their partnership
Arrow Electronics, the global technology and innovation business, extends with McLaren F1 and Arrow McLaren SP teams. McLaren Racing and Arrow Electronics, the global technology and innovation business, today announced a long-term multi-year partnership extension which will see Arrow…
Virtek and Alfa Romeo Racing join forces
Alfa Romeo Racing ORLEN will take a step forward in the field of composites as it announces a new partnership with Virtek. The Canadian company will provide advanced vision-based laser technologies and engineering services to assist with the composite assembly…
Asprey and Formula 1 come together
Formula 1 has announced a special collection with Asprey, the iconic British luxury goods House, to celebrate the sport’s exciting new era, with a new car and rules and regulations introduced in 2022. Asprey’s house artisans have crafted the…
TikTok and Aston Martin F1 Team sign a partnership agreement
Aston Martin Cognizant Formula One Team has entered into a unique content-creation partnership with TikTok, who become the organisation’s Official Creator Partner. The TikTok logo will feature prominently on the team’s AMR21 car – on the driver headrest and…
Home Deluxe partners with Haas F1 Team
Home Deluxe, a German online retailer, and Uralkali Haas F1 Team signed a partnership agreement today. Specializing in the online distribution of items for both the home and garden, Home Deluxe – which was founded in 2009 by entrepreneur Alexander…
PPG and Williams Racing extend their partnership
Williams Racing is pleased to announce that PPG, a leading global manufacturer of paints, coatings and speciality materials, will continue as the team’s long-standing Official Supplier. The partnership marks its 18th consecutive year, as PPG’s paints and coatings continue…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. The extension agreed following an outstanding 2020 performance, will see Fanatics retain global e-commerce and manufacturing…
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. For over 15 years, AWS has been the most popular cloud platform and has continuously expanded its services in high…
