Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
SunGod and McLaren Racing sign a licensing agreement
McLaren Racing today announced a new licensing partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee from the 2021 Formula 1 season. In celebration of the partnership, SunGod will be…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that will see Castore become the Official…
Williams Racing partner with Dorilton Ventures
Williams Racing is pleased to announce Dorilton Ventures as an Official Partner of the Team. Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cybersecurity.…
Aston Martin V12 Speedster – limited edition
Aston Martin is revealing today more details of its forthcoming V12 Speedster – the open cockpit celebration of the British luxury sports car brand’s proud past and exciting future. Just 88 examples of the Aston Martin V12 Speedster are…
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range…
Alfa Romeo Racing takes off with GlobeAir
Alfa Romeo Racing ORLEN will take to the skies in style, comfort, and efficiency thanks to the extension of its partnership with GlobeAir, the leading European private jet operator, for a fourth year. Offering time-saving and on-demand charter flights in…
Floyd Luggage partner with Alfa Romeo Racing
Alfa Romeo Racing ORLEN has bagged a new partnership with Floyd Luggage, which will supply the team with a range of suitcases for its travelling staff as they embark on the 2021 Formula 1 season.Floyd, based in the Bavarian capital,…
Darktrace and McLaren Racing extend their partnership
McLaren Racing announced an extended and enhanced multi-year partnership with Darktrace, as the Official AI Cyber Security Partner of the McLaren Formula 1 and Arrow McLaren SP teams, marking the introduction of the world’s leading cyber-AI company to INDYCAR.Darktrace’s Cyber…
Miami Grand Prix is added to the 2022 F1 calendar
Formula 1 is heading back to Florida, with the news that the brand-new Miami Grand Prix will join the F1 calendar in 2022.The race – set to be the first since 1959 in the US state – will be held…
Technogym renews Scuderia Ferrari partnership
Scuderia Ferrari Mission Winnow is pleased to announce the renewal of its partnership with Technogym, a world leader in equipment and digital technology, focusing on fitness, wellness and sport.Technogym has worked with Ferrari for over 20 years, supporting its drivers…
