Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Code-Zero and Alfa Romeo Racing sign a partnership agreement
Alfa Romeo Racing ORLEN will race in style in 2021 and beyond after signing a new multi-year partnership with fashion and lifestyle specialist, Code-Zero. The sportswear brand will dress the Alfa Romeo Racing ORLEN team both on track, with an…
Carrera Eyewear and Alfa Romeo Racing extend their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will extend its successful partnership with eyewear specialist, CARRERA, for a fourth successive season. The Italian eyewear brand will celebrate this relationship…
QNTMPAY becomes an official banking partner to McLaren Racing
McLaren Racing has announced a multi-year Formula 1 partnership with QNTMPAY, which will see the global challenger bank become the team’s Official Digital Banking Partner. QNTMPAY is a digital bank that delivers new levels of speed, rewards, security and…
Zoom and Formula 1 announce a multi-year partnership
Formula 1 has announced a new multi-year partnership with Zoom Video Communications, Inc. consisting of multiple activations across the upcoming 2021 FIA Formula One World Championship and beyond. As part of the partnership, Zoom will deliver comprehensive communications services…
Oracle joins Formula 1 with Red Bull Racing
Red Bull Racing Honda is delighted to announce a new partnership with Oracle, one of the world’s leading Cloud Infrastructure providers, that will see the technology giant join the Team’s charge in a strategic partnership that will span several areas…
Pelmark renews clothing partnership with Aston Martin F1 Team
Aston Martin Cognizant Formula One Team is delighted to announce an extension of its successful partnership with team apparel and accessory supplier Pelmark. Pelmark has worked in close collaboration with Aston Martin Cognizant Formula One Team to design and…
Oakley and Aston Martin F1 Team sign a new partnership deal
Aston Martin Cognizant Formula One Team is delighted to announce a new technical supply partnership with Oakley, one of the world’s leading sports lifestyle brands. Oakley, established in California in 1975 and now owned by Italian luxury goods brand…
Drive Coffee becomes an official coffee supplier to Formula 1
Formula 1 has announced Drive Coffee as its Official Coffee Provider, as part of an exciting new multi-year partnership, ahead of the upcoming 2021 FIA Formula One World Championship. As the first speciality coffee company to carry the designation in…
Honibe and Williams Racing sign a partnership agreement
Williams Racing is delighted to welcome pioneering health and wellness brand Honibe (pronounced honey-bee) as an Official Partner of the team ahead of the 2021 FIA Formula One season. With a focus on quality and purity, Honibe creates convenient honey-centric…
Bitci.com and McLaren Racing sign a multi-year partnership agreement
Bitci.com and McLaren Racing will launch their own official fan token. McLaren Racing has today announced a new long-term partnership with Bitci.com which will see the cryptocurrency exchange become an official partner of the McLaren Formula 1 team. In…
