Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Sergio Pérez is hoping for great things at Red Bull Racing
Perez, Red Bull Racing Honda’s new signing gives us the scoop on how he’s settling in. Sergio Pérez’s inaugural drive for Red Bull Racing Honda at Formula 1’s season-opening race in Bahrain was certainly a memorable one. After just a…
Is Pierre Gasly superhuman?
Is Pierre Gasly superhuman? Scuderia AlphaTauri star undergoes memory and “cognitive mapping” test. Do Formula 1 drivers have mental skills that mere mortals lack?The first episode of a new video series “Brain Power” looks to find out, as Scuderia AlphaTauri’s…
KX Systems and Williams Racing sign a partnership agreement
KX Systems is pleased to share that it is an official supplier for Williams Racing. The agreement will see KX Systems implement a total analytics solution, combining real-time analytics, a time-series database, complex event processing, machine learning and data visualisation…
Playseat and Red Bull Racing formed an Esports partnership
Red Bull Racing Esports has teamed up with global gaming seat company Playseat, forming a partnership that will drive the Esports Team’s performance to new levels and bring our fans closer to the sim-racing world. The partnership sees Playseat…
TeamViewer partners with Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team are proud and delighted to jointly announce the leading global software company TeamViewer as a new official partner. TeamViewer will provide the teams with remote connectivity solutions and…
First Formula 1 NFTs are created by Aston Martin F1 Team and Crypto.com
First Formula 1 NFTs are created by Aston Martin F1 Team and Crypto.com. Fans have always collected memorabilia. In the United States, for example, baseball cards have been bought and traded for more than a century, with the rarest and…
Esteban Gutierrez becomes Mercedes-AMG Petronas F1 Team’s ambassador
The Mercedes-AMG Petronas F1 Team is pleased to announce that Esteban Gutierrez has been appointed as a Brand and Business Ambassador. Esteban will continue to attend race weekends and promotional events, and in his new role, he will also work…
The Fantom Foundation and Quantum partner with Pierre Gasly
The Fantom Foundation and Quantum FinTech Group are pleased to confirm that they will be partnering with Pierre Gasly for the 2021 FIA Formula 1 season. Fantom is a decentralized network built on blockchain technology with the ability to…
Plug Power and Alpine F1 Team sign a partnership agreement
Plug Power Inc. (NASDAQ: PLUG), a leading provider of turnkey hydrogen solutions building the global green hydrogen economy, and Alpine F1 Team are delighted to announce a new partnership in Formula One. The Plug Power logos will be present on…
Giulia GTA kicks off the F1 season with Kimi and Antonio behind the wheel
On Sunday, 28 March, the 2021 Formula 1 World Championship will begin on the Bahrain International Circuit in Sakhir. The Alfa Romeo drivers’ suits feature the car names, Giulia GTA for Kimi Räikkönen and Giulia GTAm for Antonio Giovinazzi, as…
