Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
How could Formula 1 inspire horse racing events in future?
Although the two sports are completely different, many aspects of both horse racing and Formula 1 cross over. Of course, both sports are fundamentally about racing and winning, but more than that, they are tests of endurance and mentality. In…
T2M partners with Alpine F1 Team
T2M, a mobile gaming controller leader, has announced a partnership with Alpine F1 Team to develop a custom version of their Rotor Riot controller, a mobile gaming controller for iOS devices. The Alpine F1 Team Rotor Riot controller, co-branded…
Scalmalloy is utilised by Sauber Engineering
Sauber Engineering delivered another demonstration of its expertise and outstanding process know-how by receiving the certification to utilise Scalmalloy® in its Additive Layer Manufacturing (ALM) processes. Scalmalloy®, an aluminium-magnesium-scandium alloy, is a lightweight material with high strength characteristics, developed and…
DHL and Formula 1 extend their logistics partnership
DHL and Formula 1® are proud to announce the extension of their long-standing global partnership, which spans a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible…
Pink BWT crash helmet design for Sebastian Vettel
Sebastian Vettel has teamed up with Aston Martin Cognizant Formula One Team’s long-term partner BWT and will compete in the 2021 season with a new pink BWT crash helmet design. BWT’s eye-catching pink has featured on Team Silverstone cars…
IONOS becomes an official cloud services supplier to Haas F1 Team
IONOS, Europe’s leading web hosting and cloud provider, joins Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship as its ‘Official Cloud Partner’ – starting with pre-season testing at Bahrain International Circuit, March 12-14. Uralkali Haas…
Therabody and Red Bull Racing – a recovery agreement
In Formula One, speed is everything and that extends from the raw performance of the cars all the way to how quickly the Team’s world record-breaking pit crew can recover from intense track sessions and a demanding 23 race calendar.…
Rookie Tsunoda and Gasly sample AT02 at Imola
Rookie Japanese Yuki Tsunoda and Frenchman Pierre Gasly get laps under their belts around Imola in Scuderia AlphaTauri AT02. Scuderia AlphaTauri drivers Pierre Gasly and Yuki Tsunoda got behind the wheel of the AT02 contender car at a filming…
Marelli extends its partnership with Sauber Motorsport
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is extending its successful partnership with automotive supplier Marelli. A brand with an extensive track record in Formula One, Marelli has been…
Nexa3D and Williams Racing announce a new partnership
Williams Racing is pleased to announce a new partnership with Nexa3D, bringing the fastest polymer 3D printing to the world of Formula One. Beginning this month, Nexa3D’s NXE400 ultrafast photoplastic 3D printer will be available to manufacture functional wind…
