Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
W12, the Mercedes-AMG Petronas F1 Team’s 2021 challenger!
The W12: Mercedes-AMG Petronas F1 Team unveils its 2021 car, as excitement builds for the new Formula One season. Just 12 weeks after the chequered flag fell on the 2020 Formula One season, the Mercedes-AMG Petronas Formula One Team…
Ferrari Trento becomes the official spark of F1
Ferrari Trento has been named the Official Sparkling Wine of Formula 1. Announced globally ahead of the start to the 2021 FIA Formula 1 World Championship in Bahrain, the prestigious three-year partnership will see Ferrari Trento’s award-winning sparkling wine become…
Alpine A521 is revealed!
Alpine F1 Team officially heralded its new era today by virtually launching its first-ever entry into the FIA Formula 1 World Championship. This year’s competitor, the A521, boasts a striking livery of blue, white and red which is synonymous…
Crypto.com partners with Aston Martin Cognizant F1 Team
Crypto.com, a cryptocurrency trading platform with the world’s fastest-growing crypto app joins the Aston Martin Cognizant Formula One Team. Ahead of its 2021 Formula One car launch tomorrow, Aston Martin Cognizant Formula One Team has announced a global partnership…
NetApp joins Aston Martin F1 Team
NetApp, a global, cloud-led, data-centric software company, and Aston Martin Cognizant Formula One Team today announce a multi-year partnership as the world-famous car company gears up for its return to Formula One competition. After more than 60 years away, the…
Jamie Chadwick will continue as development driver for Williams in 2021
Williams Racing is pleased to confirm that Jamie Chadwick will continue her work with the team as Development Driver for the 2021 Formula One season. Jamie, who joined the team in 2019, will increase her simulator programme at Grove…
Ravenol extends its partnership with Aston Martin Cognizant F1 Team
Today’s announcement sees RAVENOL become Global Lubricant Partner as the British carmaker returns to the F1 grid for the first time in more than 60 years. When Sebastian Vettel and Lance Stroll line up for the first race, their…
Peroni Libera 0.0% joins Aston Martin Cognizant F1 Team
Peroni Libera 0.0%, the Super Premium alcohol-free beer brand, today announces a long-term, multi-year partnership with the Aston Martin Cognizant Formula One Team. The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol-free…
Adler Group and Sauber Motorsport continue their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will be extending its partnership with the Adler Group for a third season running. Having first joined forces in 2019, the…
Richard Mille launches a multi-year partnership with Scuderia Ferrari
Richard Mille is delighted to announce its new partnership with one of the world’s most iconic brands – Ferrari. Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both…
