Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Acer and Alfa Romeo extend their partnership for 2021 season
Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula 1 world championship, announced the two companies will extend their partnership into the 2021 season. Having entered a valuable partnership in 2020,…
McLaren introduces MCL35M at Woking HQ
McLaren MCL35M was unveiled yesterday along with the team’s new driver line-up to a live global audience ahead of the 2021 FIA Formula 1 World Championship. (Includes all video interviews). 21-year-old Lando Norris enters his third season in Formula 1…
Honda will supply F1 power unit technology to Red Bull from 2022
Red Bull form powertrain company following an agreement with Honda to use the Japanese manufacturer’s F1 power unit technology. Following Honda’s decision to exit Formula One as a power unit manufacturer at the end of the 2021 season, Red…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all…
Valtteri Bottas: underwhelming or simply not on Hamilton’s level?
In 2017, Mercedes opted for Valtteri Bottas to replace the at-the-time world champion, Nico Rosberg, who had announced his retirement from the sport. Following an impressive three years with Williams, the Finnish driver swapped the historic racing brand for the…
Epic Mercedes-AMG Petronas F1 Team chair
Epic and irresistible Mercedes-AMG Petronas F1 Team branded luxury gaming chair for the F1 enthusiast with 100% vegan-friendly, breathable and water-resistant hybrid material cover with high-precision manufacturing, as well as very comprehensive features and a variety of adjustment options. Premium…
Could sprint races reinvigorate F1’s qualifying process?
Has Formula One’s qualification process become stale? Everyone will have their own opinion on that. But it seems that the powers that be within the sport are of the belief that the weekend’s action – and how each driver qualifies…
Livinguard teams up with Alfa Romeo Racing for 2021 season
Livinguard, a hygiene technology leader, has joined Sauber Motorsport, which operates and manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, to supply race team, engineers, and ground staff with a state-of-the-art health and safety solutions…
4 Factors that make or break a circuit’s place on the F1 calendar
4 Factors that make or break a circuit’s place on the F1 calendar: Formula 1 has come a long way since its inception in 1950. Over the years the sport has evolved from its pioneering, maverick ways centred around danger…
Lewis Hamilton and Mercedes-AMG Petronas F1 Team agree on a new contract for 2021
Lewis Hamilton and Mercedes will race together for a ninth season in 2021. The new agreement includes a joint commitment for greater diversity and inclusion. With six drivers’ championships and 74 race wins, Lewis is the most successful driver in the…
