Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Coca-Cola and McLaren extend their partnership
Coca-Cola, an iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 team. McLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the iconic beverage brand continue as the…
EPOS teams up with Aston Martin F1 for 2021 season
EPOS teams up with Aston Martin Cognizant Formula One Team as Global Audio Partner. Pioneering audio technology and innovation leaders to help drive the team. When Aston Martin returns to the F1 grid next month, the team will benefit…
Nick Heidfeld tests Automobili Pininfarina Battista hyper GT
Heidfeld joins Vehicle Development team at Nardò Technical Center in Italy for his debut Battista test, as engineers fine-tune its bespoke dynamics package. Ex-Formula 1 and Formula E racer Nick Heidfeld brings his expertise to the test programme of the…
Hispano Suiza hypercar: from legend to reality
Hispano Suiza built more than 12.000 luxury cars between 1904 and 1946. Its emblem, the stork, pays tribute to the squadron emblem painted on the side of a Hispano-Suiza powered fighter aircraft that had been flown during World War I.…
Mick Schumacher reunited with SF71H at Fiorano
Mick Schumacher was back behind the wheel of the SF71H today, 120 days on from his first drive in the car. That took place at a test on 30 September 2020, when he drove the 2018 car on the same…
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Singha Corporation is a subsidiary of…
Charles Leclerc gives green light to Ferrari’s 2021 season
At 9.30 on the dot yesterday morning, Charles Leclerc drove out of the pits at Fiorano for an installation lap in the 2018 SF71H, thus getting Scuderia Ferrari’s 2021 season properly underway. Starts and mileage. The Monegasque was back at…
Scuderia Ferrari debut with snowflakes at Fiorano
Yesterday saw the start of five days of testing at Fiorano for Scuderia Ferrari, with seven drivers involved. The team and three of the Ferrari Driver Academy members were met this morning by temperatures close to freezing and even a…
Maya Weug joins Ferrari Driver Academy
Maya Weug – the 16-year-old Dutch wins the final stage of the FIA Girls on Track-Rising Stars programme. 16-year-old Maya Weug is about to make history with Ferrari. The Dutch girl, born in Spain, with a Belgian mother and a Dutch father,…
Jenson Button is back at Williams Racing
21 years after first signing with the team as a little-known 20-year-old, Williams Racing is delighted to welcome back 2009 Formula One World Champion Jenson Button to Grove, this time in the capacity of Senior Advisor in a multi-year agreement.…
